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Global Markets and Market-Space Competition

Author

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  • Silvio M. Brondoni

    (Niccolò Cusano University)

Abstract

Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors. Competition practices are further revolutionized, as they must take into account:saturated markets, and time-based competition. Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of satisfaction required by customers is known.

Suggested Citation

  • Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:18:y:2002:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2002.1.03brondoni
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    References listed on IDEAS

    as
    1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Brand E.
    2. Isabelle Schuiling, 2001. "Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Fabio Albanese, 2001. "Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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    Citations

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    Cited by:

    1. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    2. Giuseppe Cappiello, 2005. "Price Policies, Over-Supply and Demand Bubbles," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Over-Su.
    3. Silvio M. Brondoni, 2012. "Innovation and Imitation: Corporate Strategies for Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Innovat, pages 10-24.
    4. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    5. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
    6. Antonella Capriello & Giovanni Fraquelli, 2008. "Market-Driven Management in Community Events," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    7. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    8. Silvio M. Brondoni, 2006. "Managerial Corporate Governance Communication," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    9. Manlio Del Giudice, 2003. "Shopping Script and Marketing Research," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    10. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    11. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    12. Francesco Ciampi, 2007. "Management Consulting and Knowledge Creation," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Managem.
    13. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    14. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.
    15. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    16. Simona Franzoni & Francesca Gennari, 2013. "School Networks and Sustainable Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global .
    17. Flavio Gnecchi, 2006. "Corporate Governance Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    18. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.

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