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Ouverture de 'Sport Management and Global Markets'

Author

Listed:
  • Silvio M. Brondoni

    (Niccolò Cusano University)

  • Sergio Cherubini

    (University of Rome - 'Tor Vergata')

Abstract

Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries. European sports business models are very different from US models. In general, European sport still operates with partial and limited business models, with horizons nowhere near the opportunities and restrictions offered by globalisation, and with management skills that concentrate mainly on the match. Effective evolution of sport depends mainly on the organisations that manage it, and specifically on the core competences needed to operate in a modern, multibusiness sector such as sport in global markets.

Suggested Citation

  • Silvio M. Brondoni & Sergio Cherubini, 2004. "Ouverture de 'Sport Management and Global Markets'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Sport M.
    • Handle: RePEc:sym:journl:60:y:2004:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2004.2.01ouverture
    File Function: First version, 2004
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