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A Truly Co-Operative Venture: The Case of Co-Operative Food

Author

Listed:
  • Bob Doherty

    (Liverpool John Moores University)

Abstract

Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food's success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing

Suggested Citation

  • Bob Doherty, 2007. "A Truly Co-Operative Venture: The Case of Co-Operative Food," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Ethics .
    • Handle: RePEc:sym:journl:110:y:2007:i:2
    as

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    File URL: https://symphonya.unicusano.it/article/view/2007.2.06borgonovi
    File Function: First version, 2007
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    References listed on IDEAS

    as
    1. Douglas Murray & Laura Raynolds, 2000. "Alternative trade in bananas: Obstacles and opportunities for progressive social change in the global economy," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(1), pages 65-74, March.
    2. repec:bla:devpol:v:21:y:2003:i:5-6:p:641-654 is not listed on IDEAS
    3. Kirsty Golding & Ken Peattie, 2005. "In search of a golden blend: perspectives on the marketing of fair trade coffee," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(3), pages 154-165.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Isaac Zúniga Aguilar, 2021. "Neuroeconomic Decisions in Cocoa Producers: Impact of Cooperative Innovation Methodology on Prospecting for Fair Trade Organic Niche as an Incentive for Agricultural Sustainability," Sustainability, MDPI, vol. 13(15), pages 1-25, July.

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