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Market-Driven Management, Global Markets and Competitive Convergence

Author

Listed:
  • Elisa Rancati

    (University of Milano-Bicocca)

Abstract

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation it causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence)

Suggested Citation

  • Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    • Handle: RePEc:sym:journl:0146:y:2010:i:1
    as

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    File URL: https://symphonya.unicusano.it/article/view/2010.1.08rancati
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    References listed on IDEAS

    as
    1. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    2. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Over-Su.
    3. Silvio M. Brondoni, 2009. "Ouverture de 'Market-Driven Management and Competitive Customer Value - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    4. Maria E. Garbelli, 2002. "Over-Supply and Manufacturing Localization," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    5. repec:sym:journl:19:y:2008:i:2 is not listed on IDEAS
    6. Justine S. Hastings, 2004. "Vertical Relationships and Competition in Retail Gasoline Markets: Empirical Evidence from Contract Changes in Southern California," American Economic Review, American Economic Association, vol. 94(1), pages 317-328, March.
    7. repec:sym:journl:65:y:2005:i:2 is not listed on IDEAS
    8. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    9. Lambin, Jean-Jacques, 1972. "Is Gasoline Advertising Justified?," The Journal of Business, University of Chicago Press, vol. 45(4), pages 585-619, October.
    10. repec:sym:journl:121:y:2002:i:1 is not listed on IDEAS
    11. repec:sym:journl:13:y:2009:i:1 is not listed on IDEAS
    12. repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
    13. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    14. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Roberta Tresca, 2013. "Global Business Networks and the Competitiveness of SMEs," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Global .
    2. Elisa Rancati & Niccol? Gordini, 2015. "Gli strumenti di misurazione delle strategie di content marketing: un confronto tra imprese italiane e inglesi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 45-74.
    3. Elisa Rancati & Federica Codignola & Alexandru Capatina, 2015. "Inbound And Outbound Marketing Techniques: A Comparison Between Italian And Romanian Pure Players And Click And Mortar Companies," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 232-238.

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