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Six Classic Distribution Paradigms for Global Marketing Channel Strategy

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  • Bert Rosenbloom

    (Drexel University, Philadelphia)

Abstract

Global marketing has become an established fact of life for more and more businesses. Along with the large multinational corporations that have been operating on a global scale for decades, many middle market or even relatively small firms have already or will soon need to enter the global marketplace to enhance their long-term viability (Czinkota et al 1995). The growth of Internet-based e-commerce has accelerated this global trend. Marketing channels which provide the institutional structure that connects firms to the markets they serve have not escaped this global environment. In today's world, marketing channel structure and strategy must be formulated in the context of globalization The six distribution channel paradigms discussed are characterized as 'classic' because they have all appeared in the scholarly literature associated with marketing channels and distribution systems for many years and in some cases many decades.

Suggested Citation

  • Bert Rosenbloom, 2010. "Six Classic Distribution Paradigms for Global Marketing Channel Strategy," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    • Handle: RePEc:sym:journl:140:y:2010:i:1
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    File URL: https://symphonya.unicusano.it/article/view/2010.1.02rosenbloom
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    References listed on IDEAS

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    1. Rosenbloom, Bert, 2002. "The ten deadly myths of e-commerce," Business Horizons, Elsevier, vol. 45(2), pages 61-66.
    2. George J. Stigler, 1951. "The Division of Labor is Limited by the Extent of the Market," Journal of Political Economy, University of Chicago Press, vol. 59(3), pages 185-185.
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    Cited by:

    1. Violeta Dimitrova, 2019. "Evolution of Retail Distribution Functions in Omnichannel Environment (Evidence from Bulgarian Retail Sector)," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 101-110, December.
    2. Violeta Dimitrova, 2023. "Labour Productivity Gaps in the Trade Industries in Bulgaria and Some European Countries," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 54-75.
    3. Elisa Arrigo, 2011. "Fashion, Luxury and Design: Store Brand Management and Global Cities Identity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .

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