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Consumer engagement in a virtual brand community: An exploratory analysis

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Onofrei, George & Filieri, Raffaele & Kennedy, Lorraine, 2022. "Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors," Journal of Business Research, Elsevier, vol. 142(C), pages 100-112.
Farmaki, Anna & Olya, Hossein & Taheri, Babak, 2021. "Unpacking the complex interactions among customers in online fan pages," Journal of Business Research, Elsevier, vol. 125(C), pages 164-176.
Muhammad Junaid & Khalid Hussain & Abdul Basit & Fujun Hou, 2020. "Nature of brand love: examining its variable effect on engagement and well-being," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 284-299, May.
Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennialsâ€™ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
Sara Hanson & Lan Jiang, 2016. "The low status advantage: the effect of status structure on participation in an online community," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 233-244, August.
Ilhan, Behice Ece & Kübler, Raoul V. & Pauwels, Koen H., 2018. "Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 33-51.
Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
Hsieh, Sara H. & Chang, Aihwa, 2016. "The Psychological Mechanism of Brand Co-creation Engagement," Journal of Interactive Marketing, Elsevier, vol. 33(C), pages 13-26.
Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
Kuo, Ying-Feng & Feng, Lien-Hui, 2013. "Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities," International Journal of Information Management, Elsevier, vol. 33(6), pages 948-962.
Katarzyna Bilińska-Reformat & Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2020. "To Mod or Not to Mod—An Empirical Study on Game Modding as Customer Value Co-Creation," Sustainability, MDPI, vol. 12(21), pages 1-16, October.
He, Yi & Chen, Qimei & Lee, Ruby P. & Wang, Yonggui & Pohlmann, Attila, 2017. "Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 1-11.
Hwang, Angel Hsing-Chi & Oh, Jeeyun, 2020. "Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
Jing Lan & Yuge Ma & Dajian Zhu & Diana Mangalagiu & Thomas F. Thornton, 2017. "Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike," Sustainability, MDPI, vol. 9(9), pages 1-20, August.
Francisco J. Martínez-López & Rocío Aguilar-Illescas & Sebastián Molinillo & Rafael Anaya-Sánchez & J. Andres Coca-Stefaniak & Irene Esteban-Millat, 2021. "The Role of Online Brand Community Engagement on the Consumer–Brand Relationship," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
Miao Li & Ying Hua & Junxuan Zhu, 2021. "From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017. "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 37(2), pages 593-607.
Kusi, Samuel Yaw & Gabrielsson, Peter & Kontkanen, Minnie, 2021. "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance," International Business Review, Elsevier, vol. 30(6).
He, Jiaxun & Zhang, Shuang, 2022. "How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China," Journal of Business Research, Elsevier, vol. 142(C), pages 694-706.
Zuraidah Zainol & Rusliza Yahaya & Juliana Osman & Monizaihasra Mohamed, 2017. "Student Engagement Towards HEIs: Relationship Marketing Perspective," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(10), pages 543-555, October.
Prabal Chakraborty & Moumita Poddar, 2020. "Role of Multiple Stakeholders in Value Co-creation and Effects on Medical Tourism," Jindal Journal of Business Research, , vol. 9(1), pages 18-26, June.
Si Tan & Weiping Chen, 2019. "Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? Empirical evidence from China," Agribusiness, John Wiley & Sons, Ltd., vol. 35(1), pages 36-52, January.
Kyeongmin Yum & Byungjoon Yoo, 2024. "Enhancing online reviews: exploring the impact of characteristic-based review system on customer engagement for offline sellers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
Ramunas Casas & Tomas Palaima & Lasha Mironidze, 2016. "The Links Between Social Motivational Engagements, Brand Community Commitment And Repurchase Intention Across Online Brand Communities," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(2).
Nitin Upadhyay & Aakash Kamble, 2024. "Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 855-872, September.
Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
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Carolina Herrando & Julio Jiménez-Martínez & María José Martín-De Hoyos, 2017. "Passion at first sight: how to engage users in social commerce contexts," Electronic Commerce Research, Springer, vol. 17(4), pages 701-720, December.
Georgia Katsifaraki, 2018. "Value creation in the market ecosystem: A Service-Dominant logic perspective," University of Cyprus Working Papers in Economics 14-2018, University of Cyprus Department of Economics.
Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
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Eman Abdelhamid Hasnin, 2018. "A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 136-144, March.
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Liu, Xia & Shin, Hyunju & Burns, Alvin C., 2021. "Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing," Journal of Business Research, Elsevier, vol. 125(C), pages 815-826.
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Lijuan Bai & Xiangbin Yan, 2023. "Impact of social media capability on firm performance: new evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 118-136, February.
Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
Wilhelmus Hary Susilo & Yan Pieter Mulia Hutabarat & Otto Bustani, 2019. "The Pursuit for Brand Usage Intent: Insight in Higher Education which Used the Compatible Computer," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 125-132.
Eberhardt, Wiebke & Brüggen, Elisabeth & Post, Thomas & Hoet, Chantal, 2021. "Engagement behavior and financial well-being: The effect of message framing in online pension communication," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 448-471.
Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
Huan-Ming Chuang & Chien-I Chen, 2023. "The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
Shaikh, Aijaz A. & Glavee-Geo, Richard & Karjaluoto, Heikki & Hinson, Robert Ebo, 2023. "Mobile money as a driver of digital financial inclusion," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
Ndhlovu, Thinkwell & Maree, Tania, 2022. "Consumer brand engagement: Refined measurement scales for product and service contexts," Journal of Business Research, Elsevier, vol. 146(C), pages 228-240.
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