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Motivations and attitudes towards consulting eWOM when booking accommodation

Author

Listed:
  • Beatriz Moliner-Velázquez

    (University of Valencia)

  • María Fuentes-Blasco

    (Pablo de Olavide University)

  • Irene Gil-Saura

    (University of Valencia)

Abstract

This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among “perceived credibility, volume and confirmation of consulted eWOM—motivations—attitudes towards consulted eWOM”. Using a sample of 393 Spanish hotel guests, the results confirm this chain of relationships, except for the effect of volume on motivations, and the mediating role of these motivations. The novelty of this work lies in the study of eWOM behavior from the receiver’s perspective, since it analyzes the antecedents of eWOM motivations and their relationship with the attitudes towards that information.

Suggested Citation

  • Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2023. "Motivations and attitudes towards consulting eWOM when booking accommodation," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 557-578, June.
    • Handle: RePEc:spr:svcbiz:v:17:y:2023:i:2:d:10.1007_s11628-023-00533-z
    DOI: 10.1007/s11628-023-00533-z
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    References listed on IDEAS

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