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The Links Between Social Motivational Engagements, Brand Community Commitment And Repurchase Intention Across Online Brand Communities

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  • Ramunas Casas
  • Tomas Palaima
  • Lasha Mironidze

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  • Ramunas Casas & Tomas Palaima & Lasha Mironidze, 2016. "The Links Between Social Motivational Engagements, Brand Community Commitment And Repurchase Intention Across Online Brand Communities," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(2).
    • Handle: RePEc:vul:omefvu:v:7:y:2016:i:2:id:206
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    References listed on IDEAS

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    1. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    2. Baldus, Brian J. & Voorhees, Clay & Calantone, Roger, 2015. "Online brand community engagement: Scale development and validation," Journal of Business Research, Elsevier, vol. 68(5), pages 978-985.
    3. Kristine de Valck & Gerrit H. van Bruggen & Berendt Wierenga, 2009. "Virtual communities: A marketing perspective," Post-Print hal-00458421, HAL.
    4. Adam Arvidsson & Alessandro Caliandro, 2016. "Brand Public," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 727-748.
    5. Fournier, Susan & Avery, Jill, 2011. "The uninvited brand," Business Horizons, Elsevier, vol. 54(3), pages 193-207, May.
    6. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
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