IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v72y2023ics0969698923000395.html
   My bibliography  Save this article

Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation

Author

Listed:
  • Li, Jin
  • Zhang, Yulan
  • Mou, Jian

Abstract

As a new social media platform, short-form video apps integrate the dual functions of e-commerce and social networking. The proliferation and high penetration rate of this kind of app have resulted in online user concerns about the privacy security problems exposed by such platforms. This study focuses on better understanding the impact mechanism of private information disclosure behaviors and obtained benefits on privacy concerns of short-form video platform users. We analyzed the behavioral and privacy setting data of 35,456 users registered on the TikTok platform. The results demonstrated a correlation between use behaviors (e.g., participation and interest) and privacy sensitivity, among which popularity, as a form of external feedback, played a mediating role. In addition, the official certification provided to users by the platform moderated the impact of user popularity on privacy sensitivity. This study enriches the understanding of the correlation between privacy concerns and information disclosure behavior and suggests practical implications for the design of privacy settings and protections by short-form video platforms.

Suggested Citation

  • Li, Jin & Zhang, Yulan & Mou, Jian, 2023. "Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    • Handle: RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000395
    DOI: 10.1016/j.jretconser.2023.103292
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698923000395
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2023.103292?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bandara, Ruwan & Fernando, Mario & Akter, Shahriar, 2020. "Explicating the privacy paradox: A qualitative inquiry of online shopping consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    2. Kapil Bawa & Robert Shoemaker, 2004. "The Effects of Free Sample Promotions on Incremental Brand Sales," Marketing Science, INFORMS, vol. 23(3), pages 345-363, November.
    3. Ladhari, Riadh & Massa, Elodie & Skandrani, Hamida, 2020. "YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    4. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Sridhar Moorthy, 2012. "Can Brand Extension Signal Product Quality?," Marketing Science, INFORMS, vol. 31(5), pages 756-770, September.
    6. Huseyin Cavusoglu & Tuan Q. Phan & Hasan Cavusoglu & Edoardo M. Airoldi, 2016. "Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook," Information Systems Research, INFORMS, vol. 27(4), pages 848-879, December.
    7. Xie, Yi & Chen, Ke & Guo, Xiaoling, 2020. "Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. Nepomuceno, Marcelo Vinhal & Laroche, Michel & Richard, Marie-Odile, 2014. "How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 619-629.
    9. Wang, Yichuan & Herrando, Carolina, 2019. "Does privacy assurance on social commerce sites matter to millennials?," International Journal of Information Management, Elsevier, vol. 44(C), pages 164-177.
    10. Ayaburi, Emmanuel W. & Treku, Daniel N., 2020. "Effect of penitence on social media trust and privacy concerns: The case of Facebook," International Journal of Information Management, Elsevier, vol. 50(C), pages 171-181.
    11. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    12. Degirmenci, Kenan, 2020. "Mobile users’ information privacy concerns and the role of app permission requests," International Journal of Information Management, Elsevier, vol. 50(C), pages 261-272.
    13. Catherine L. Anderson & Ritu Agarwal, 2011. "The Digitization of Healthcare: Boundary Risks, Emotion, and Consumer Willingness to Disclose Personal Health Information," Information Systems Research, INFORMS, vol. 22(3), pages 469-490, September.
    14. Moshkovitz, Karin & Hayat, Tsahi, 2021. "The rich get richer: Extroverts' social capital on twitter," Technology in Society, Elsevier, vol. 65(C).
    15. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    16. Zhenhui (Jack) Jiang & Cheng Suang Heng & Ben C. F. Choi, 2013. "Research Note —Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions," Information Systems Research, INFORMS, vol. 24(3), pages 579-595, September.
    17. Janice Y. Tsai & Serge Egelman & Lorrie Cranor & Alessandro Acquisti, 2011. "The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study," Information Systems Research, INFORMS, vol. 22(2), pages 254-268, June.
    18. Bawack, Ransome Epie & Wamba, Samuel Fosso & Carillo, Kevin Daniel André, 2021. "Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative comparative analysis," International Journal of Information Management, Elsevier, vol. 58(C).
    19. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Di, Kaisheng & Chen, Weidong & Shi, Qiumei & Cai, Quanling & Liu, Sichen, 2024. "Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. He, Peng & Shang, Qi & Chen, Zhen-Song & Mardani, Abbas & Skibniewski, Miroslaw J., 2024. "Short video channel strategy for restaurants in the platform service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    2. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Caroline Lancelot Miltgen & H. Jeff Smith, 2019. "Falsifying and withholding: exploring individuals’ contextual privacy-related decision-making," Post-Print hal-02156671, HAL.
    4. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    5. Tawfiq Alashoor & Mark Keil & H. Jeff Smith & Allen R. McConnell, 2023. "Too Tired and in Too Good of a Mood to Worry About Privacy: Explaining the Privacy Paradox Through the Lens of Effort Level in Information Processing," Information Systems Research, INFORMS, vol. 34(4), pages 1415-1436, December.
    6. Ben C. F. Choi & Zhenhui (Jack) Jiang & Bo Xiao & Sung S. Kim, 2015. "Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy Invasion and Relationship Bonding," Information Systems Research, INFORMS, vol. 26(4), pages 675-694, December.
    7. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 168(3), pages 539-564, January.
    8. Philipp A. Toussaint & Scott Thiebes & Manuel Schmidt-Kraepelin & Ali Sunyaev, 2022. "Perceived fairness of direct-to-consumer genetic testing business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1621-1638, September.
    9. Xu, Zhuo, 2019. "An empirical study of patients' privacy concerns for health informatics as a service," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 297-306.
    10. Morlok, Tina & Matt, Christian & Hess, Thomas, 2017. "Privatheitsforschung in den Wirtschaftswissenschaften: Entwicklung, Stand und Perspektiven," Working Papers 1/2017, University of Munich, Munich School of Management, Institute for Information Systems and New Media.
    11. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    12. Jung, Yoonhyuk & Park, Jonghwa, 2018. "An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services," International Journal of Information Management, Elsevier, vol. 43(C), pages 15-24.
    13. Sk Abu Khalek & Chandan Kumar Behera & Tamal Samanta, 2024. "An integrated framework for understanding information disclosure behaviour in mobile payment services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1077-1098, September.
    14. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    15. Steudner, Tobias, 2021. "Consumer Groups and their Risk Perception in a Data Sharing Cooperation between Two Firms," ITS Conference, Online Event 2020 224876, International Telecommunications Society (ITS), revised 2021.
    16. Zhenhui (Jack) Jiang & Cheng Suang Heng & Ben C. F. Choi, 2013. "Research Note —Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions," Information Systems Research, INFORMS, vol. 24(3), pages 579-595, September.
    17. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
    18. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    19. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    20. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000395. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.