Measuring the consumer engagement related to social media: the case of franchising
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DOI: 10.1007/s10660-021-09463-2
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- Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Fatemeh Ehsani & Monireh Hosseini, 2024. "Customer churn prediction using a novel meta-classifier: an investigation on transaction, Telecommunication and customer churn datasets," Journal of Combinatorial Optimization, Springer, vol. 48(1), pages 1-31, August.
- Effrosyni Bitakou & Sotirios Karetsos & Filotheos Ntalianis & Maria Ntaliani & Constantina Costopoulou, 2023. "Evaluating Social Media Marketing in the Greek Winery Industry," Sustainability, MDPI, vol. 16(1), pages 1-22, December.
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Keywords
Consumer engagement; Franchising; Social media; Facebook; Twitter;All these keywords.
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