Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event
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- Isabelle Maignan & David A Ralston, 2002. "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 497-514, September.
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- Juyeon Oh & Seunghwan Myeong, 2021. "What Matters for Job Security? Exploring the Relationships among Symbolic, Instrumental Images, and Attractiveness for Corporations in South Korea," Sustainability, MDPI, vol. 13(9), pages 1-14, April.
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Keywords
attitude; corporate image; purchase behavior; Korean running event;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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