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Content
2024, Volume 53, Issue 3
- 1-24 Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland
by Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda - 25-42 Determinants of Young Polish Consumers’ Food Product Purchases
by Ozimek Irena & Szlachciuk Julita & Kulykovets Olena & Dąbrowska Anna - 43-61 Corporate Social Responsibility in the Missions and Visions of Research Institutes
by Szulc Urszula & Bugaj Justyna - 62-79 Sustainable Development of Corporations: Theory Evolution and Practical Implementation
by Shulhina Liudmyla & Dong Qiao - 80-97 Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)
by Pacut Mirosław - 98-118 Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective
by Kucharska Barbara & Malinowska Mirosława
2024, Volume 52, Issue 2
- 1-24 How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach
by Kłeczek Ryszard & Pluta-Olearnik Mirosława & Pukas Anetta - 26-45 Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions
by Redler Joern & Morschheuser Petra - 46-67 Emotional Determinants of Snack Consumption by Polish Consumers
by Jerzyk Ewa & Kaczmarek Mirosława & Mruk-Tomczak Dobrosława & Gluza Natalia - 68-87 Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies
by Trzmielak Dariusz M. & Lipka-Matusiak Ilona & Oftedal Elin - 88-104 Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
by Walaszczyk Ludmiła - 105-128 Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
by Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata
March 2024, Volume 51, Issue 1
- 1-20 Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language
by Tworzydło Dariusz & Stasiuk-Krajewska Karina & Szuba Przemysław - 21-52 Final Purchasers’ Cooperation with Offerors in Online and Offline Environments
by Baruk Agnieszka Izabela - 53-68 The Role of ‘About Us’ Pages in Online Food Stores
by Strzębicki Dariusz - 69-86 Gender Equality Plan for Building Employer Branding of a Research Institution
by Jarosławska-Sobór Sylwia - 87-116 Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry
by Bugayko Dmytro & Hryhorak Mariia & Smoliar Liubov & Zaporozhets Oleksandr - 117-147 Employees of the Future: Expected Competences at the Higher Education Level
by Mruk-Tomczak Dobrosława & Jerzyk Ewa
December 2023, Volume 50, Issue 4
- 1-20 Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market
by Grzywińska-Rąpca Małgorzata & Grzybowska-Brzezińska Mariola & Janusz Marcin - 21-42 Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
by Gregor Bogdan & Gwiaździński Emilian - 43-72 Level and Dynamics of Selected Measures of Research and Development Activity in Poland
by Baruk Jerzy - 73-92 Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
by Golik-Górecka Grażyna - 93-114 Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
by Diouani Hela & Bechelaghem Khadidja & Graa Amel - 115-136 Polish Consumers’ Attitudes Towards ‘Clean Meat’
by Ankiel Magdalena & Łyko Marta & Pachołek Bogdan - 137-164 Personal and Social Skills’ Impact on Marketing Effectiveness
by Mousli Liza & Larras Chafika & Bouchetara Mehdi & Iraten Sabrina
September 2023, Volume 49, Issue 3
- 1-26 Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
by Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac - 27-46 Digital Transformation in Health Care and Its Marketing Dimension
by Czerska Iwona - 47-64 Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
by Gregor Bogdan & Olejniczak Aneta - 65-100 Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
by Wąsowicz-Zaborek Elżbieta - 101-122 The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
by Pukas Anetta - 123-140 Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
by Prymon-Ryś Ewa - 141-158 New Product Development from the Perspective of Creating a Competitive Advantage
by Dąbrowski Dariusz
June 2023, Volume 48, Issue 2
- 1-16 Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices
by Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz - 17-40 Crowdfunding for University Projects Based on GOuep.pl
by Mruk-Tomczak Dobrosława & Jerzyk Ewa - 41-60 Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?
by Macalik Joanna - 61-80 The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study
by Dziewanowska Katarzyna & Kacprzak Agnieszka - 81-110 Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty
by Felix & Prihanto Y. Johny Natu & Annas Mohammad - 111-133 Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences
by Błoński Krzysztof
March 2023, Volume 47, Issue 1
- 1-16 The Use of Marketing Indicators in Poland — Towards Evidence-Based Management
by Kozielski Robert & Wilczewska Donata - 17-30 Marketing in the Context of Organisational Market Resilience
by Kozielski Robert - 31-48 Corporate Social Responsibility Practices in the Energy Industry — Trends of Change
by Pluta-Olearnik Mirosława & Buda Aneta - 49-70 Audit Report Timeliness Before and During the COVID-19 Pandemic: Evidence from the Market Reaction
by Yen Jesslyn & Herusetya Antonius - 71-104 The Effect of Information Communication Technology Readiness and Knowledge Management on Entrepreneurial Strategic Orientation and its Implications on Firm Performance
by Jayanagara Oscar & Chen Kelly Azaryas - 105-126 Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices
by Kolny Beata
December 2022, Volume 46, Issue 4
- 1-16 Areas of influence in influencer marketing. To what extent is the communication under brand control?
by Łaszkiewicz Anna - 17-42 Omnichannel environment — phenomena, processes and the directions of change
by Bogdan Gregor & Gotwald Beata - 43-58 The use of content marketing on the websites of dairy companies
by Strzębicki Dariusz - 59-74 Impact of the covid-19 pandemic on the activities and implementation of polish research institutes and their statutory activities in 2020–2021
by Barcikowska Renata - 75-92 Reception of the Marketing Communication Function in the Light of Enterprise Research
by Wiktor Jan W. - 93-114 The universities and business cooperation — a look from the caucasus countries
by Shonia Devi & Trzmielak Dariusz M. - 115-136 The innovative potential of scientific and research units in the process of entrepreneurial discovery — examples from selected eu regions
by Bednarczyk Gabriel & Trzmielak Dariusz M.
October 2022, Volume 45, Issue 3
- 1-16 Dysfunctional Customer Behaviour — Bibliometric Analysis
by Błoński Krzysztof - 17-26 Women as Leaders of Organising Running Events Teams
by Waśkowski Zygmunt - 27-44 How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets
by Rutkowski Ireneusz P. - 44-56 The Greening of Consumption: Challenges for Consumers and Businesses
by Dąbrowska Anna & Jurowczyk Paweł & Ozimek Irena - 57-70 Interface of Organisational Ageing and Organisational Ecology Theory
by Vargas-Hernández José G. & Rakowska Joanna & Vargas-González M. C. Omar C. - 71-96 Selected Aspects of Innovative Activity of Polish Enterprises in 2016–2020
by Bobola Agnieszka & Ozimek Irena & Pomianek Iwona & Rakowska Joanna
June 2022, Volume 44, Issue 2
- 1-20 Political and Legal Conditions of Marketing Activity of Businesses in the European Market
by Komor Marcin - 21-40 Innovative Determinants of the Investment Attractiveness of a Country: The Case of Ukraine
by Gavrysh Oleg & Kukharuk Anna & Gavrysh Iuliia - 41-66 Motives for the Usage of Collaborative Fashion Consumption Online Platforms
by Michalak Szymon & Bartkowiak Paweł & Ankiel Magdalena & Olejniczak Tomasz & Stachowiak-Krzyżan Magda - 67-86 Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic
by Tworzydło Dariusz & Szuba Przemysław - 87-104 The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
by Pluta-Olearnik Mirosława & Szulga Patrycja - 105-125 Young Consumers Towards Smart Homes
by Kolny Beata
March 2022, Volume 43, Issue 1
- 1-24 A Systems Approach to the Development of Educational Standards for Fostering Personal Values
by Shulhina Liudmyla & Dąbrowska Anna - 25-52 Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy
by Baruk Jerzy - 53-74 Brand as a Customer Value Driver: Relationships with Customer Engagement
by Maciejewski Grzegorz & Krowicki Piotr - 75-94 Testing Polish Secondary-School Students’ Written Social Communication Competence Based on a Timed Composition Task
by Gołata Krzysztof - 95-128 Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise
by Kordasiewicz Joanna
December 2021, Volume 42, Issue 4
- 1-16 A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging
by Majcher Sylwia - 17-34 Motives for and Barriers to the Use of Electric Moped Scooter Sharing Services
by Bartkowiak Paweł & Michalak Szymon & Młodzik Maciej - 35-60 Application of the Design Thinking Method in Customer Experience Management
by Prorok Michał & Kosicka Izabela - 61-74 A Survey on Polish Consumers’ Perceptions of Meat Produced from Stem Cells in Vitro
by Popek Stanislaw & Pachołek Bogdan - 75-96 Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions
by Ankiel Magdalena & Samotyja Urszula - 97-109 Zero Identity — The New Cybersecurity Paradigm
by Ronhaar Wayne & Zehner William Bradley & Langhorne Robert - 110-129 Knowledge and Entrepreneurial Skills in the Startup Ecosystem — The Case of Georgia
by Shonia Devi & Trzmielak Dariusz M. & Abramidze Tamar
September 2021, Volume 41, Issue 3
- 1-20 Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group
by Pacierz Mateusz - 21-38 Attitudes of Young Consumers on the Security of their Data Collected By Smart Devices in the Age of the Internet of Things
by Kolny Beata - 39-64 Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers
by Dąbrowska Anna & Ciupak Joanna - 65-94 Comparing Money and Time Donation: What Do Experiments Tell Us?
by He Tingting - 95-114 Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market
by Shulhina Liudmyla - 115-136 Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland
by Stachowiak-Krzyżan Magda
June 2021, Volume 40, Issue 2
- 1-22 Users’ Awareness of Augmented Reality Technology in Mobile Applications
by Skubis Michał - 23-34 Packaging as a Purchase Determinanton the Dietary Supplement Market in Poland
by Ankiel Magdalena & Majewska Paulina & Urbaniak Maciej - 35-52 Developing Students’ Transversal Competences Through Cultivation of Health Literacy Competence
by Borova Tetyana & Petrenko Viktoriia & Ved Tetiana & Pyvovarov Vasyl - 53-70 Evaluation of Selected Online Image-Building Activities By Polish Universities
by Marzęda Agnieszka & Tworzydło Dariusz - 71-92 Twenty-First Century Male Elegance Amongst Elegantly-Dressing Polish Males and Self-Declared “Dandies”
by Maciejewski Grzegorz & Lesznik Dawid - 93-113 Marketing, Start-Ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism (Based on the Example of the Georgian Tourism Sector and Russian Start-Ups)
by Trzmielak Dariusz Michał & Shonia Devi & Skoneczna Magdalena
March 2021, Volume 39, Issue 1
- 1-24 The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility
by Pabian Angelika M. - 25-46 New Organizational Model for Functioning of Research Institutes in Poland — Comparative Analysis of Łukasiewicz and Poltrin Networks
by Barcikowska Renata - 47-66 Academic Tutoring as a form of Modern Cooperation with the Student and an Element of Improving the Quality of Teaching Services
by Miśniakiewicz Małgorzata & Krnáčová Paulína - 67-92 Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
by Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei - 93-118 Open Innovations as a form of Customer Value Co-Creation
by Mazurek-Łopacińska Krystyna
December 2020, Volume 38, Issue 4
- 1-20 Preliminary Research of Information Overload from Information Search and Information Follow
by He Tingting - 21-48 The Volume and Dynamics of Domestic Expenditures on Research and Development in the European Union
by Baruk Jerzy - 49-68 The Influence of Competence Potential of Changes in Higher Education on the Training of Specialists for Entrepreneurship
by Vnukova Nataliya & Achkasova Svitlana & Us Maryna & Pyvovarov Vasyl - 69-88 Managing Instruments of the Future
by Yudina Nataliya - 89-106 Debatable Issues of Personal Values in the Context of Harmonization of Educational Standards of Ukraine and the EU
by Shulhina Liudmyla & Zhaldak Hanna - 107-128 Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims
by Gutkowska Krystyna & Czarnecki Jacek - 129-149 The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)
by Mazurek-Łopacińska Krystyna
September 2020, Volume 37, Issue 3
- 1-16 Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications
by Jasiulewicz Anna & Waśkowski Zygmunt - 17-32 Groups on Facebook as a Marketing Tool
by Lupa-Wójcik Iwona - 33-50 Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums
by Śmiałowicz Katarzyna - 51-72 The Various Models of Marketing Audit
by Hadrian Piotr - 73-86 Google Ads Campaigns in Promotional Activities of Theaters
by Szymański Grzegorz
June 2020, Volume 36, Issue 2
- 1-18 Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets
by Gorynska-Goldmann Elzbieta & Gazdecki Michał - 19-30 Consumers Towards Sustainable Food Consumption
by Maciejewski Grzegorz - 31-44 Informative Value of Packaging as a Determinant of Food Purchase
by Ankiel Magdalena & Grzybowska-Brzezińska Mariola - 45-60 Diversification of Customer Shopping Styles as a Result of Changes in the Weekly Work Schedules of Retail Outlets
by Cyrek Piotr - 61-76 Wearable Technology in the Perception of Young Consumers
by Gregor Bogdan & Gwiaździński Emilian - 77-89 Customer Loyalty on the Insurance Services Market in Poland
by Nowotarska-Romaniak Beata
March 2020, Volume 35, Issue 1
- 1-28 Job Expectations and Satisfaction Among Scientists
by Feldy Marzena & Bojko Marta - 29-56 Determinants of Building Image and Reputation of University Towards Its Stakeholders
by Gołata Krzysztof & Sojkin Bogdan - 57-72 The Use of Social Media by Technology Transfer Offices in Marketing Communications
by Milczarek Sławomir - 73-92 Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region
by Milczarek Sławomir & Grębosz-Krawczyk Magdalena - 93-108 Material Work Environment and Work Comfort in the Opinions of University Employees
by Syper-Jędrzejak Marzena - 109-129 Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work
by Szuba Przemysław & Tworzydło Dariusz
December 2019, Volume 34, Issue 4
- 1-19 New Generations of Students from the Perspective of Value Co-Creation at University
by Pluta-Olearnik Mirosława - 21-42 Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy
by Jarosławska-Sobór Sylwia & Dulewski Mateusz & Wasilewski Filip - 43-64 Multidisciplinary Project of Historical Aircraft Virtual Reconstructions as a Way of Popularizing Science
by Szafran Krzysztof & Kramarski Ireneusz - 65-88 Social Media as a Source of Information About Universities Among Candidates for Studies
by Stachowiak-Krzyżan Magda
September 2019, Volume 33, Issue 3
- 1-26 Financial aspects of research and development policy in the European Union
by Baruk Jerzy - 27-51 Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees
by Baruk Agnieszka Izabela - 53-69 Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?
by Szymczak Anna - 71-98 Innovative Behavior of the Poznań Agglomeration Inhabitants in the Transport Services Market
by Sojkin Bogdan & Michalak Szymon
June 2019, Volume 32, Issue 2
- 1-26 Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm
by Doss Daniel Adrian & Henley Russ & Hong Qiuqi & Pickett Trey - 27-50 Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
by Rachwał Helena - 51-76 How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace
by Feldy Marzena - 77-106 Marketing for Science Based Organizations Perspectives and Questions
by Zehner William Bradley & Zehner Jacquelyn Anne - 108-130 Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź
by Mikosik Piotr - 131-151 Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective
by Baruk Agnieszka Izabela - 153-173 Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region
by Milczarek Sławomir & Grębosz-Krawczyk Magdalena - 175-205 Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
by Hanjaya S.T. Markun & Kenny S. Kom & Gunawan S.S. S.E. Freddy - 207-229 The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations
by Baruk Agnieszka Izabela & Goliszek Anna
March 2019, Volume 31, Issue 1
- 1-20 Conditions and Directions of Marketing Activities in Polish Research Institutes
by Maślanka Marlena Elżbieta - 21-39 Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland
by Proszowska Anita - 41-62 Science–Business Relations in the Opinion of University Employees. Expectations Versus Reality
by Jacuński Michał - 63-82 The Significance of Direct Contacts in the Process of Building Relations with Student Candidates
by Mruk-Tomczak Dobrosława - 84-108 The use of Social Media by Young Consumers in Purchasing Processes
by Stachowiak-Krzyżan Magda - 109-130 The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research
by Tworzydło Dariusz & Szuba Przemysław - 131-150 Influencers as Support for Public Relations Campaigns
by Tworzydło Dariusz & Życzyński Norbert & Wajda Marek - 151-172 E-Marketing Campaign for a University. Case Study
by Tarczydło Beata & Miłoń Joanna - 173-188 The Possibility of Overcoming Barriers in International Cooperation in the Area of R&D from the Point of View of a Research Unit, Based on the Example of the Institute of Aviation
by Wyka Sylwester
December 2018, Volume 30, Issue 4
- 1-18 Determinants of Student Governments’ Promotional Activity
by Bryk Justyna & Gębarowski Marcin - 19-34 The 5I Formula for Successful Staffing of Scientific and Research Organizations
by Zehner William Bradley & Zehner Jacquelyn Anne - 35-56 Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital
by Adamska Małgorzata - 57-74 Utilization of Integrated Marketing Communication for The Introduction of a New Brand to the Market. Case Study of “Eko Patrol” of The Central Mining Institute
by Jarosławska-Sobór Sylwia & Dulewski Mateusz - 75-90 Marketing Orientation of Scientific-Research Units as Support For The Process of Commercialization of R&D Results
by Walasik Marzena - 91-114 Student as a Beneficiary of Internship Programs Funded by the European Union
by Sojkin Bogdan & Michalak Sylwia - 115-136 Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends
by Pacsi Diána & Szabó Zoltán - 137-156 The Measurement and Evaluation of PR Communication
by Jakus Dalibor - 157-184 Dependent Market Economies and Hierarchical Market Economies and their National Innovation Systems: The Case of Poland and Mexico
by Saucedo-Acosta Edgar J. & Romero María Teresa Montalvo & Valdés Luis Fernando Villafuerte
September 2018, Volume 29, Issue 3
- 1-14 Networking of Research Institutes in Some European Countries
by Barcikowska Renata - 15-34 Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities
by Tworzydło Dariusz - 35-62 Using Crowdsourcing for Research Projects
by Lisek Katarzyna - 63-82 The Reasons for the Lack of Interest in the University as an Employer among young Potential Employees and their Changes in 2016–2018
by Baruk Agnieszka Izabela - 83-110 Knowledge and Innovations as Factors of Organizational Development — an Integrated Approach
by Baruk Jerzy - 111-132 Typology of Young Potential Employees According to Reasons for their Aversion Towards the University as an Employer
by Baruk Agnieszka Izabela & Goliszek Anna - 133-153 The Use of Mobile Applications by Airlines in the Process of Marketing Communication
by Szymczak Anna
June 2018, Volume 28, Issue 2
- 1-18 Changes of associations with the university as an employer - opinions of potential young polish employees
by Baruk Agnieszka Izabela & Goliszek Anna - 19-41 Associations with the university as an employer — opinions of women and men representing young potential employees
by Baruk Agnieszka Izabela & Goliszek Anna - 43-66 Selected aspects of the innovation policy of enterprises operating in the member states of the European Union
by Baruk Jerzy - 67-98 Ethos of science and the approach to promotion in science
by Feldy Marzena - 99-120 The problem of cooperation between science and business
by Mikosik Piotr - 121-138 Integrated marketing communication — concepts, practice, new challenges
by Pluta-Olearnik Mirosława
March 2018, Volume 27, Issue 1
- 1-24 Organizational network management — new quality in strategic management of research-development units
by Bilecka Joanna - 25-36 Visual communication in public relations campaigns
by Jakus Dalibor - 37-56 Formation of relations and their values for the stakeholders by the research-scientific institution
by Sojkin Bogdan & Michalak Sylwia - 57-80 Mobile marketing in the process of building value for generation Y on the tourist market
by Spyra Zbigniew & Witczak Olgierd - 81-106 Fourth industrial revolution and managers' cognitive competences
by Białoń Lidia & Werner Konrad
December 2017, Volume 26, Issue 4
- 1-34 Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading
by García-Machado Juan - 35-54 Importance of Country-of-Origin on Different Product Categories Purchase Decision
by Krupka Zoran & Arežina Darija - 55-79 Strategic Aspects of Innovation Management
by Baruk Jerzy - 81-99 Do We Need Social Reports? New Challenge for Corporate Social Responsibility
by Jarosławska-Sobór Sylwia - 101-115 Polish University as an (Un)Attractive Potential Employer
by Baruk Agnieszka Izabela - 117-133 Development of Virtual Reality Technology in the Aspect of Educational Applications
by Żmigrodzka Małgorzata - 135-160 Environmental Aspects as an Area of CSR and Building the Image of Retailers’ Private Labels
by Spyra Zbigniew - 161-186 The Impact of Modern Technology on Changing Marketing Actions in Organisations. Marketing 4.0
by Świeczak Witold - 187-204 The Impact of the Internet of Things on Value Added to Marketing 4.0
by Łukowski Wojciech
September 2017, Volume 25, Issue 3
- 1-17 External Image of a University Playing the Role of an Employer and the Gender of Potential Young Employees
by Baruk Agnieszka Izabela & Goliszek Anna - 19-40 Marketing Aspects of Consolidation of Higher Education Institutions
by Walczak Jan - 41-57 Marketing Determinants of the Choice of Field Of Studies
by Kucharski Michał & Szopa Romuald & Halemba Piotr - 59-79 Model of Cooperation between Science and Industry (S2B – Science to Business) in the Area of Improving the Conditions of Work – Experiences of the Central Institute for Labour Protection – National Research Institute
by Brzozowski Alfred - 81-101 Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process
by Zehner Brad & Pletcher Gary - 103-115 Innovation in Social-Economic Development in Poland. Research Institutes as Entities and Contractors of Innovative Activities in Poland
by Barcikowska Renata - 117-133 Cloud Computing Application For Romanian Smes
by Pistol Luminiţa & Bucea-Manea Ţoniș Rocsana & Bucea-Manea Ţoniș Radu - 135-155 The Role of Knowledge Management in Mobile Marketing
by Łukowski Wojciech
June 2017, Volume 24, Issue 2
- 1-14 Possibilities and limitations of using the customer experience management concept by universities
by Waśkowski Zygmunt - 15-39 Innovative enterprises operating in the Member States of the European Union
by Baruk Jerzy - 41-58 Social media as a source of market information
by Kubiak Tomasz - 59-80 Factors determining effective cooperation of companies with scientific-research units
by Mikosik Piotr - 81-103 The image of a research institution as an important element in shaping the level of competitiveness of the organisation
by Świeczak Witold - 105-136 The impact of leadership styles on innovation management
by Łukowski Wojciech
March 2017, Volume 23, Issue 1
- 1-20 HR Excellence in Research as an Attribute of Scientific Institutions′ Competitiveness
by Jarosławska-Sobór Sylwia - 21-36 Traineeships Industrial and Professional Practice as Effective Mechanism of Marketing of the Scientific and Research Institute
by Szafran Krzysztof - 37-52 The Cooperation Between Universities as a Way to Build Strong Business and Scientific Units
by Peszko Kamila - 53-77 Lecturers as an Element of Higher Education Marketing
by Pluta-Olearnik Mirosława - 79-95 Outer Image of University in the Role of Employer as the Base of Segmentation of Young Potential Employees
by Baruk Agnieszka Izabela & Goliszek Anna - 97-126 Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers
by Spyra Zbigniew & Witczak Olgierd