Linking FOMO and Smartphone Use to Social Media Brand Communities
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- Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
- Odukorede Odunaiya & Mary Agoyi & Oseyenbhin Sunday Osemeahon, 2020. "Social TV Engagement for Increasing and Sustaining Social TV Viewers," Sustainability, MDPI, vol. 12(12), pages 1-11, June.
- Inwon Kang & Yiya Zhang & Sungjoon Yoo, 2020. "Elaboration of Social Media Performance Measures: From the Perspective of Social Media Discontinuance Behavior," Sustainability, MDPI, vol. 12(19), pages 1-22, September.
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Keywords
social media brand communities; FOMO; consumer engagement;All these keywords.
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