A netnographical approach to typologizing customer engagement and corporate misconduct
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DOI: 10.1016/j.jretconser.2020.102366
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- María Iborra & Marta Riera, 2023. "Corporate social irresponsibility: What we know and what we need to know," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1421-1439, May.
- Vijay Kumar, 2022. "Product Recalls in European Textile and Clothing Sector—A Macro Analysis of Risks and Geographical Patterns," Stats, MDPI, vol. 5(4), pages 1-18, October.
- Han, Xiaoyun & Chen, Shuping & Chen, Bing, 2022. "From employee engagement to customer engagement: A multilevel dual-path model of engagement spillover effects in service ecosystems," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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Keywords
Corporate misconduct; Customer engagement; Netnography; Social media;All these keywords.
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