IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i9p3704-d1385203.html
   My bibliography  Save this article

The Implications of the Spillover Effect Related to Green Co-Creation in a Supply Chain

Author

Listed:
  • Weijia Kong

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China)

  • Yunfei Shao

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China)

  • Simeng Wang

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
    School of Economics and Management, Tsinghua University, Beijing 100084, China)

  • Wei Yan

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China)

  • Yawen Liu

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China)

Abstract

Driven by environmental concerns, firms close to end-users are increasingly co-creating with customers for green product development within their supply chains. However, a challenge called “spillover” can hinder the incentive for green co-creation by these firms. This paper examines the spillover issue in a dual-channel structure, where downstream firms implement co-creation with customers for green product development. Our findings indicate that spillover from green investments can negatively impact the investing firm’s profits. However, in low-competition scenarios, spillover benefits the supplier and customers within the supply chain. Additionally, under specific circumstances, it can improve overall supply chain performance. Crucially, to safeguard the sustainability of green co-creation in supply chains and prevent detrimental co-destruction, we propose implementing revenue-sharing contracts that can generate Pareto improvements, benefiting all green supply chain members. As a result, unlike traditional intellectual property protection, which hinders spillover, this study offers an alternative strategy that is also somewhat complementary, promoting collaboration over restrictions to leverage the positive aspects of spillover.

Suggested Citation

  • Weijia Kong & Yunfei Shao & Simeng Wang & Wei Yan & Yawen Liu, 2024. "The Implications of the Spillover Effect Related to Green Co-Creation in a Supply Chain," Sustainability, MDPI, vol. 16(9), pages 1-21, April.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:9:p:3704-:d:1385203
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/9/3704/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/9/3704/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Esi A. Elliot & Russell Adams & Ernest Kafui Kwasi Tsetse, 2023. "Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience," Sustainability, MDPI, vol. 15(13), pages 1-16, July.
    2. Tahirov, N. & Glock, C.H., 2022. "Manufacturer encroachment and channel conflicts: A systematic review of the literature," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 133137, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Ding, Xiu-Hao & Huang, Rui-Hua, 2010. "Effects of knowledge spillover on inter-organizational resource sharing decision in collaborative knowledge creation," European Journal of Operational Research, Elsevier, vol. 201(3), pages 949-959, March.
    4. Fernando Bernstein & Jing‐Sheng Song & Xiaona Zheng, 2009. "Free riding in a multi‐channel supply chain," Naval Research Logistics (NRL), John Wiley & Sons, vol. 56(8), pages 745-765, December.
    5. Van den Broeke, Maud & Paparoidamis, Nicholas, 2021. "Engaging in or escaping co-creation? An analytical model," International Journal of Production Economics, Elsevier, vol. 231(C).
    6. Cai, Gangshu (George), 2010. "Channel Selection and Coordination in Dual-Channel Supply Chains," Journal of Retailing, Elsevier, vol. 86(1), pages 22-36.
    7. Sreekumar R. Bhaskaran & V. Krishnan, 2009. "Effort, Revenue, and Cost Sharing Mechanisms for Collaborative New Product Development," Management Science, INFORMS, vol. 55(7), pages 1152-1169, July.
    8. Awasthy, Prakash & Gouda, Sirish & Ghosh, Debabrata & Swami, Sanjeev, 2022. "Analyzing product greening spillovers in multi-product markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
    9. Elie Ofek & Zsolt Katona & Miklos Sarvary, 2011. ""Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers," Marketing Science, INFORMS, vol. 30(1), pages 42-60, 01-02.
    10. Zhang, Xuefeng & Li, Guo & Liu, Mengqi & Sethi, Suresh P., 2021. "Online platform service investment: A bane or a boon for supplier encroachment," International Journal of Production Economics, Elsevier, vol. 235(C).
    11. Yunhui Zhao & Ningshuo Zhang & Taiwen Feng & Chuanli Zhao & Jianming Zhang, 2020. "The green spillover effect of green customer integration: Does internal integration matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 325-338, January.
    12. Ramaswamy, Venkat & Ozcan, Kerimcan, 2018. "What is co-creation? An interactional creation framework and its implications for value creation," Journal of Business Research, Elsevier, vol. 84(C), pages 196-205.
    13. Juan Alcácer & Wilbur Chung, 2007. "Location Strategies and Knowledge Spillovers," Management Science, INFORMS, vol. 53(5), pages 760-776, May.
    14. Sisi Zheng & Shanyue Jin, 2023. "Can Enterprises in China Achieve Sustainable Development through Green Investment?," IJERPH, MDPI, vol. 20(3), pages 1-25, January.
    15. Xu Guan & Baoshan Liu & Ying‐ju Chen & Hongwei Wang, 2020. "Inducing Supply Chain Transparency through Supplier Encroachment," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 725-749, March.
    16. Anil Arya & Brian Mittendorf & David E. M. Sappington, 2007. "The Bright Side of Supplier Encroachment," Marketing Science, INFORMS, vol. 26(5), pages 651-659, 09-10.
    17. Xue, Musen & Zhang, Jianxiong & Zhu, Guowei, 2020. "Quantity decision timing with spillover effect and asymmetric demand information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    18. Yuxin Li & Derek Bosworth, 2020. "R&D spillovers in a supply chain and productivity performance in British firms," The Journal of Technology Transfer, Springer, vol. 45(1), pages 177-204, February.
    19. Chen, Xu & Wang, Xiaojun & Zhou, Mingmei, 2019. "Firms’ green R&D cooperation behaviour in a supply chain: Technological spillover, power and coordination," International Journal of Production Economics, Elsevier, vol. 218(C), pages 118-134.
    20. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    21. Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
    22. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    23. Dae-Hee Yoon, 2016. "Supplier Encroachment and Investment Spillovers," Production and Operations Management, Production and Operations Management Society, vol. 25(11), pages 1839-1854, November.
    24. Fahimnia, Behnam & Sarkis, Joseph & Davarzani, Hoda, 2015. "Green supply chain management: A review and bibliometric analysis," International Journal of Production Economics, Elsevier, vol. 162(C), pages 101-114.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Matsui, Kenji, 2024. "Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 587-604.
    2. Luo, Huajiang & Niu, Baozhuang, 2022. "Impact of competition type on a competitive manufacturer's preference of decision timing," International Journal of Production Economics, Elsevier, vol. 251(C).
    3. Wan, Xing & Chen, Jing & Li, Wei, 2023. "The impact of retail pricing leadership under manufacturer encroachment," European Journal of Operational Research, Elsevier, vol. 310(1), pages 217-237.
    4. Zheng, Shengming & Yu, Yugang, 2021. "Manufacturer encroachment with equal pricing strategy," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 152(C).
    5. Xue, Musen & Zhang, Jianxiong & Zhu, Guowei, 2020. "Quantity decision timing with spillover effect and asymmetric demand information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    6. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
    7. Chen, Jingxian & Liang, Liang & Yao, Dong-qing, 2019. "Factory encroachment and channel selection in an outsourced supply chain," International Journal of Production Economics, Elsevier, vol. 215(C), pages 73-83.
    8. Ponnachiyur Maruthasalam, Arulanantha Prabu & Balasubramanian, Ganesh, 2023. "Supplier encroachment in the presence of asymmetric retail competition," International Journal of Production Economics, Elsevier, vol. 264(C).
    9. Zhang, Xuefeng & Li, Guo & Liu, Mengqi & Sethi, Suresh P., 2021. "Online platform service investment: A bane or a boon for supplier encroachment," International Journal of Production Economics, Elsevier, vol. 235(C).
    10. Jinglve Wang & Hongping Yuan, 2023. "Deciphering the Innovation Subsidy Puzzle: Government Choices amid Supply Chain Encroachment," Mathematics, MDPI, vol. 11(23), pages 1-38, November.
    11. Kittaka, Yuta & Matsushima, Noriaki & Saruta, Fuyuki, 2022. "Negative effect of price-matching policy on traditional retailers in a dual-channel supply chain with different content formats," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
    12. Chen, Jing & Pun, Hubert & Li, Wei, 2018. "Using online channel to defer the launch of discount retailing store," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 120(C), pages 96-115.
    13. Kittaka, Yuta & Pan, Cong, 2023. "The bright side of outside market entry with manufacturer encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
    14. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    15. Huang, Song & Wang, Yun & Zhang, Xianmei, 2023. "Contracting with countervailing incentives under asymmetric cost information in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
    16. Yang, Huixiao & Luo, Jianwen & Zhang, Qinhong, 2018. "Supplier encroachment under nonlinear pricing with imperfect substitutes: Bargaining power versus revenue-sharing," European Journal of Operational Research, Elsevier, vol. 267(3), pages 1089-1101.
    17. Zhang, Li-Hao & Li, Wen-Jing & Zhang, Cheng & Wang, Shanshan, 2023. "Outsourcing strategy of an original equipment manufacturer in a sustainable supply chain: Whether and how should a contract manufacturer encroach?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
    18. Matsui, Kenji, 2020. "Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain," European Journal of Operational Research, Elsevier, vol. 287(1), pages 225-236.
    19. Nathalie Peña-García & Mauricio Losada-Otálora & Jorge Juliao-Rossi & Augusto Rodríguez-Orejuela, 2021. "Co-Creation of Value and Customer Experience: An Application in Online Banking," Sustainability, MDPI, vol. 13(18), pages 1-14, September.
    20. Balasubramanian, Ganesh & Ponnachiyur Maruthasalam, Arulanantha Prabu, 2021. "Substitution effect of retailer store brand and manufacturer encroachment," International Journal of Production Economics, Elsevier, vol. 239(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:9:p:3704-:d:1385203. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.