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Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms

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  • Abbes, Intissar
  • Hallem, Yousra
  • Taga, Nadia

Abstract

The research's purpose is to identify the stakes of collaborative redistribution platforms for brands and to understand the influence of their intrinsic and extrinsic characteristics on behavioral intentions. A quantitative study was conducted among 214 individuals who had already made an online second-hand purchase. Results show that loyalty intentions to collaborative redistribution platforms has an impact on brand loyalty intentions. The effect of satisfaction towards platform service experience on brand loyalty intentions is mediated by platform loyalty intentions. Platform's characteristics don't have the same influence on platform and brand loyalty intentions. Managerial recommendations are proposed according to these findings.

Suggested Citation

  • Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    • Handle: RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919304564
    DOI: 10.1016/j.jretconser.2019.101885
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