The local environment matters: Evidence from digital healthcare services for patient engagement
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DOI: 10.1007/s11747-023-00972-0
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- Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.
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Keywords
Digital services; Consumer engagement; Patient satisfaction; Readmissions; Munificence; Computing access; Service access; Healthcare insurance;All these keywords.
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