Driving marketing outcomes through social media-based customer engagement
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DOI: 10.1016/j.jretconser.2023.103445
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- Ludvik Eger & Liuba Turchyn, 2024. "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 192-210, December.
- Ghali, Zohra & Rather, Raouf Ahmad & Khan, Imran, 2024. "Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Agarwal, Reeti & Mehrotra, Ankit & Pant, Manoj Kumar & Alzeiby, Ebtesam Abdullah & Vishnoi, Sushant Kumar, 2024. "Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Customer engagement; Customer loyalty; Word-of-mouth; Social media; Uses and gratification theory;All these keywords.
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