Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
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- Georgia Lagoudaki & Efi Tsitskari & Thomas Karagiorgos & Georgia Yfantidou & George Tzetzis & George Tsiotras, 2024. "Corporate Social Responsibility and Consumer Behavior in Sports: Exploring and Adapting a Participatory Sports Scale," Sustainability, MDPI, vol. 16(14), pages 1-18, July.
- Imran Khan & Mobin Fatma, 2023. "Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
- Qiulian Shen & Yuxuan Du & Jingxian Huang, 2024. "Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social Responsibility," Sustainability, MDPI, vol. 16(7), pages 1-19, April.
- Faraz Ahmed & Arsalan Hussain & Sajjad Nawaz Khan & Arsalan Haneef Malik & Muhammad Asim & Sadique Ahmad & Mohammed El-Affendi, 2024. "Digital Risk and Financial Inclusion: Balance between Auxiliary Innovation and Protecting Digital Banking Customers," Risks, MDPI, vol. 12(8), pages 1-21, August.
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Keywords
CSR; CCB; corporate social responsibility; customer citizenship behavior; banks; customer engagement;All these keywords.
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