IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/114736.html
   My bibliography  Save this paper

ارایه چارچوب آموزشی منعطف و مشارکتی، بمنظور خلق مشترک ارزش در محیط‌های یادگیری مجازی
[Providing a flexible and collaborative learning and educational framework for Value Co-Creation in virtual learning environments]

Author

Listed:
  • Ranjbarfard, Mina
  • Heidari, Mahboubeh

Abstract

Value Co-Creation as a competitive strategy is done through continuous interaction and experiences Co-Creation with customer. The concept of collaborative creation of value in virtual learning environments is one of the issues that are less addressed. Ability to attract and manage students' participation in the virtual learning environment is essential. In this research, with the aim of changing the traditional student-teacher model in which professors provide learning resources, to a flexible educational structure and active learning environment for students' participation in educational processes, a framework is provided. This framework is based on the exploitation of high levels of learning in order to create collaborative value. In order to design the framework, the subject literature was first studied in four general categories of Value Co-Creation, collaboration, innovation, and the standards and architecture of e-learning systems. First, the factors affecting the Value Co-Creation and its key components were identified and classified as requirements, then the services required in the virtual learning environments were identified. Finally, the framework provided in the three main sections of education requirements, educational services and social networks was developed. Education requirements refers to the organizational and individual needs and capabilities to create a collaborative learning environment and is classified into 5 separate sections with the titles of basic needs, structural needs, individual competencies, human resources and motivations. In designing educational services, OKI architecture and three layers of infrastructure, public services and educational services of this architecture were used. The influence of social media was also considered.

Suggested Citation

  • Ranjbarfard, Mina & Heidari, Mahboubeh, 2016. "ارایه چارچوب آموزشی منعطف و مشارکتی، بمنظور خلق مشترک ارزش در محیط‌های یادگیری مجازی [Providing a flexible and collaborative learning and educational framework for Value Co-Creation in virtual lear," MPRA Paper 114736, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:114736
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/114736/1/MPRA_paper_114736.PDF
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sharma, Shikha & Conduit, Jodie & Rao Hill, Sally, 2014. "Organisational capabilities for customer participation in health care service innovation," Australasian marketing journal, Elsevier, vol. 22(3), pages 179-188.
    2. Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
    3. Kirsimarja Blomqvist & Juha Levy, 2006. "Collaboration capability – a focal concept in knowledge creation and collaborative innovation in networks," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 2(1), pages 31-48.
    4. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mahmoud Yasin & Lucia Porcu & Francisco Liébana-Cabanillas, 2019. "The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    2. Nadeem, Waqar & Tan, Teck Ming & Tajvidi, Mina & Hajli, Nick, 2021. "How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    3. Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
    4. Nitin Upadhyay & Aakash Kamble, 2024. "Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 855-872, September.
    5. Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
    6. Eman Abdelhamid Hasnin, 2018. "A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 136-144, March.
    7. Jinsoo Hwang & Kyuhyeon Joo & Joonho Moon, 2023. "Relationships among Experience Economy, Tour Quality, Tour Satisfaction, and Word-of-Mouth in the Senior Tourism Context in Korea: The Moderating Role of Tour Guiding Services," Sustainability, MDPI, vol. 15(8), pages 1-13, April.
    8. Josefin Borg & Anna Yström, 2020. "Collaborating for energy efficiency in Swedish shipping industry: interrelating practice and challenges," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(5), pages 4289-4310, June.
    9. Yuemei Ding & Dequan Zheng & Xiaoyu Niu, 2023. "Collaborative Green Innovation of Livestock Product Three-Level Supply Chain Traceability System: A Value Co-Creation Perspective," Sustainability, MDPI, vol. 16(1), pages 1-28, December.
    10. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
    11. Fabien Jean & Pascal Le Masson & Benoit Weil, 2014. "Convince me or commit me? Avoid the cognitive trap induced by Non-Human Actors in early stages of NPD," Post-Print hal-00976059, HAL.
    12. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
    13. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    14. Vasile-Daniel Păvăloaia & Elena-Mădălina Teodor & Doina Fotache & Magdalena Danileţ, 2019. "Opinion Mining on Social Media Data: Sentiment Analysis of User Preferences," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    15. Zhang, Chu-Bing & Zhang, Zhuo-Ping & Chang, Ying & Li, Tian-Ge & Hou, Ru-Jing, 2022. "Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    16. Michela Addis, 2016. "Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 20-36, August.
    17. Hanna KOMULAINEN, 2018. "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 34-44, November.
    18. Caitlin McLaughlin & Kai Haverila & Matti Haverila, 2022. "Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 190-207, March.
    19. Chen, Lu & Li, Yong-Quan & Liu, Chih-Hsing, 2019. "How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 185-197.
    20. Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.

    More about this item

    Keywords

    Value Co-Creation; collaboration; virtual learning environment; participatory learning framework;
    All these keywords.

    JEL classification:

    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:114736. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.