Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
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DOI: 10.1016/j.jbusres.2019.10.069
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- Mills, Mark & Oghazi, Pejvak & Hultman, Magnus & Theotokis, Aristeidis, 2022. "The impact of brand communities on public and private brand loyalty: A field study in professional sports," Journal of Business Research, Elsevier, vol. 144(C), pages 1077-1086.
- Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
- Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Federico Mangiò & Daniela Andreini & Giuseppe Pedeliento, 2020. "Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies," Italian Journal of Marketing, Springer, vol. 2020(4), pages 309-342, December.
- Agung Artha Kusuma & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2024. "Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
- Laurence Dessart & Grégory Bressolles, 2023. "Intensity of collective consumption practices in brand communities: the case of crossfit," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 227-244, May.
- Marc Dressler & Ivan Paunovic, 2021. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
- Wong, Amy & Lee, Marcus, 2022. "Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
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Keywords
Brand communities; Consumer-run brand community; Company-managed brand community; Brand community integration; Brand community participation; Brand community commitment;All these keywords.
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