Promoting Consumer Engagement in Online Communities through Virtual Experience and Social Identity
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Cited by:
- Michał Kucia & Grzegorz Hajduk & Grzegorz Mazurek & Nina Kotula, 2021. "The Implementation of New Technologies in Customer Value Management—A Sustainable Development Perspective," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
- Yi-Wen Chen, 2020. "Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention," IJERPH, MDPI, vol. 17(22), pages 1-14, November.
- Afi Fouad El & Ouiddad Smail, 2021. "Consumer engagement in value co-creation within virtual video game communities," Management & Marketing, Sciendo, vol. 16(4), pages 370-386, December.
- Chuanyu Peng & Guoping Yuan & Yanhui Mao & Xin Wang & Jianhong Ma & Marino Bonaiuto, 2020. "Expanding Social, Psychological, and Physical Indicators of Urbanites’ Life Satisfaction toward Residential Community: A Structural Equation Modeling Analysis," IJERPH, MDPI, vol. 18(1), pages 1-23, December.
- Zhichao Cheng & Tongfei Gu & Cui Li, 2022. "The Formation Mechanism of Social Identity Based on Knowledge Contribution in Online Knowledge Communities: Empirical Evidence from China," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
- Raed Ibrahim Mohamad Ibrahim & Pelin Bayram, 2024. "The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 406-422, June.
- Kyuree Kim & Dongwoo Ko, 2020. "How to Build a Sustainable MICE Environment Based on Social Identity Theory," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
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Keywords
social presence; telepresence; cognitive social identity; affective social identity; consumer engagement;All these keywords.
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