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Value co-creation in online healthcare communities

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  • Shirazi, Farid
  • Wu, Yun
  • Hajli, Ali
  • Zadeh, Arash H.
  • Hajli, Nick
  • Lin, Xiaolin

Abstract

The extant research sheds light on the vital role of co-creation in online healthcare communities (OHCs) as nascent peer-to-peer co-creation platforms in public health and wellbeing. However, more investigation of the underlying factors affecting patient value co-creation in OHCs is required. This study relies on the socio-technical theory to identify the social and technical factors that impact healthcare users' intention to co-create value. Analysis of survey data gathered from users of Top 10 healthcare-based pages on Facebook indicated that both social and technical factors are salient in the prediction of value co-creation in OHCs. More specifically, social support and its antecedents (i.e., perceived privacy risk and social media interactivity), as well as government IT infrastructures and perceived control of information, are found to be the critical antecedents of value co-creation intention. However, social support emerged as the most potent predictor of value co-creation relative to government IT infrastructures and control of information. The theoretical and practical contributions of the findings are discussed.

Suggested Citation

  • Shirazi, Farid & Wu, Yun & Hajli, Ali & Zadeh, Arash H. & Hajli, Nick & Lin, Xiaolin, 2021. "Value co-creation in online healthcare communities," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:tefoso:v:167:y:2021:i:c:s0040162521000974
    DOI: 10.1016/j.techfore.2021.120665
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    Cited by:

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    3. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    4. Madanaguli, Arun & Dhir, Amandeep & Talwar, Shalini & Clauss, Thomas & Kraus, Sascha & Kaur, Puneet, 2023. "Diving into the uncertainties of open innovation: A systematic review of risks to uncover pertinent typologies and unexplored horizons," Technovation, Elsevier, vol. 119(C).
    5. Liu, Jialing & Wei, Jiang & Liu, Yang & Jin, Duo, 2022. "How to channel knowledge coproduction behavior in an online community: Combining machine learning and narrative analysis," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    6. Pal, Shounak & Biswas, Baidyanath & Gupta, Rohit & Kumar, Ajay & Gupta, Shivam, 2023. "Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach," Journal of Business Research, Elsevier, vol. 156(C).
    7. Jabeen, Fauzia & Kaur, Puneet & Talwar, Shalini & Malodia, Suresh & Dhir, Amandeep, 2022. "I love you, but you let me down! How hate and retaliation damage customer-brand relationship," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Bo Liu & Yun-Fei Shao & Guowei Liu & Debing Ni, 2022. "An Evolutionary Analysis of Relational Governance in an Innovation Ecosystem," SAGE Open, , vol. 12(2), pages 21582440221, April.
    9. Xiaoyan Ding & Xiang You & Xin Zhang & Yue Yu, 2022. "Can Patients Co-Create Value in an Online Healthcare Platform? An Examination of Value Co-Creation," IJERPH, MDPI, vol. 19(19), pages 1-14, October.

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