Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation
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DOI: 10.18267/j.cebr.316
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More about this item
Keywords
antecedents; brand revitalization; integrated research framework; mediators; systematic review;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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