“Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement
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DOI: 10.1016/j.jbusres.2022.04.022
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- Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
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Keywords
Consumer Neuroscience; Reward value; Information value; Engagement; fMRI;All these keywords.
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