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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

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Cited by:

  1. Caroline Ardelet & Bérangère Brial, 2011. "Influence des recommandations d'internautes: le role de la presence sociale et de l'expertise," Post-Print hal-01258971, HAL.
  2. Zheyin (Jane) Gu & Yunchuan Liu, 2018. "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, vol. 16(4), pages 441-472, December.
  3. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2014. "Online Product Reviews: Implications for Retailers and Competing Manufacturers," Information Systems Research, INFORMS, vol. 25(1), pages 93-110, March.
  4. Cheng Yi & Zhenhui (Jack) Jiang & Xiuping Li & Xianghua Lu, 2019. "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews," Information Systems Research, INFORMS, vol. 30(3), pages 711-725, September.
  5. Cheng Zhao & Chong Alex Wang, 2023. "A cross-site comparison of online review manipulation using Benford’s law," Electronic Commerce Research, Springer, vol. 23(1), pages 365-406, March.
  6. Lin Hao & Subodha Kumar, 2024. "Benefit of Consumer Showrooming for a Physical Retailer: A Distribution Channel Perspective," Management Science, INFORMS, vol. 70(8), pages 5208-5225, August.
  7. Cai, Xiaowei & Cebollada, Javier & Cortiñas, Mónica, 2023. "Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  8. Ishita Chakraborty & Joyee Deb & Aniko Oery, 2020. "When Do Consumers Talk?," Cowles Foundation Discussion Papers 2254R2, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
  9. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  10. Messeni Petruzzelli, Antonio & Mora, Luca & Natalicchio, Angelo & Platania, Federico & Toscano Hernandez, Celina, 2024. "Consumers’ reaction to sci-fi as a source of information for technological development: An empirical analysis," Technovation, Elsevier, vol. 132(C).
  11. Yacheng Sun & Xiaojing Dong & Shelby McIntyre, 2017. "Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards," Marketing Science, INFORMS, vol. 36(3), pages 329-337, May.
  12. Tolga Akcura & Kemal Altinkemer & Hailiang Chen, 2018. "Noninfluentials and information dissemination in the microblogging community," Information Technology and Management, Springer, vol. 19(2), pages 89-106, June.
  13. Davis, Joshua M. & Agrawal, Deepti, 2018. "Understanding the role of interpersonal identification in online review evaluation: An information processing perspective," International Journal of Information Management, Elsevier, vol. 38(1), pages 140-149.
  14. Nisar, Tahir M. & Prabhakar, Guru & Ilavarasan, P. Vigneswara & Baabdullah, Abdullah M., 2020. "Up the ante: Electronic word of mouth and its effects on firm reputation and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  15. Tolga Akcura & Kemal Altinkemer & Hailiang Chen, 0. "Noninfluentials and information dissemination in the microblogging community," Information Technology and Management, Springer, vol. 0, pages 1-18.
  16. Monic Sun & Rajeev K. Tyagi, 2020. "Product Fit Uncertainty and Information Provision in a Distribution Channel," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2381-2402, October.
  17. Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  18. Guo, Qiaozhen & Chen, Ying-Ju & Huang, Wei, 2022. "Dynamic pricing of new experience products with dual-channel social learning and online review manipulations," Omega, Elsevier, vol. 109(C).
  19. Zablocki, Agnieszka & Makri, Katerina & Houston, Michael J., 2019. "Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 20-39.
  20. Raphaël Suire & Thierry Pénard & Sylvain Dejean, 2010. "La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet," Économie et Prévision, Programme National Persée, vol. 194(3), pages 15-32.
  21. Joaquim Majó & Daissy Moya & Laura Vall-llosera, 2017. "Impacto de las redes sociales en los ingresos de los hoteles en Colombia, Ecuador y Perú," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 26(1), pages 147-162, December.
  22. Bigdellou, Saeide & Aslani, Shirin & Modarres, Mohammad, 2022. "Optimal promotion planning for a product launch in the presence of word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  23. Kun Chen & Peng Luo & Huaiqing Wang, 2017. "Investigating transitive influences on WOM: from the product network perspective," Electronic Commerce Research, Springer, vol. 17(1), pages 149-167, March.
  24. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
  25. Weijia You & Hui Shu & Suyuan Luo, 2018. "Competition, cooperation, and performance: an empirical investigation of Chinese online sellers," Information Systems and e-Business Management, Springer, vol. 16(4), pages 743-760, November.
  26. Øystein Moen & Lars Jaako Havro & Einar Bjering, 2017. "Online consumers reviews: Examining the moderating effects of product type and product popularity on the review impact on sales," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1368114-136, January.
  27. Ludovik Coba & Laurens Rook & Markus Zanker, 2020. "Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency," Information Technology & Tourism, Springer, vol. 22(1), pages 167-186, March.
  28. Cui Zhao & Xiaojun Wang & Yongbo Xiao & Jie Sheng, 2022. "Effects of online reviews and competition on quality and pricing strategies," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3840-3858, October.
  29. Hossin Md Altab & Mu Yinping & Hosain Md Sajjad & Adasa Nkrumah Kofi Frimpong & Michelle Frempomaa Frempong & Stephen Sarfo Adu-Yeboah, 2022. "Understanding Online Consumer Textual Reviews and Rating: Review Length With Moderated Multiple Regression Analysis Approach," SAGE Open, , vol. 12(2), pages 21582440221, June.
  30. Joe Cox & Daniel Kaimann, 2013. "The Signaling Effect of Critics - Evidence from a Market for Experience Goods," Working Papers CIE 68, Paderborn University, CIE Center for International Economics.
  31. Sun, Xiaochi & Foscht, Thomas & Eisingerich, Andreas B., 2021. "Does educating customers create positive word of mouth?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  32. Mary Rani Thomas & Kavya .V. & Mary Monica, 2018. "Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(1), pages 13-23, January.
  33. Yue Guan & Yong Tan & Qiang Wei & Guoqing Chen, 2023. "When Images Backfire: The Effect of Customer-Generated Images on Product Rating Dynamics," Information Systems Research, INFORMS, vol. 34(4), pages 1641-1663, December.
  34. Muhammad Rifki Shihab & Audry Pragita Putri, 2019. "Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy," Electronic Commerce Research, Springer, vol. 19(1), pages 159-187, March.
  35. Yang, Wenjuan & Zhang, Jiantong & Yan, Hong, 2022. "Promotions of online reviews from a channel perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
  36. Nguyen, Hang T. & Chaudhuri, Malika, 2019. "Making new products go viral and succeed," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 39-62.
  37. Schneider, Matthew J. & Gupta, Sachin, 2016. "Forecasting sales of new and existing products using consumer reviews: A random projections approach," International Journal of Forecasting, Elsevier, vol. 32(2), pages 243-256.
  38. Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048, Cowles Foundation for Research in Economics, Yale University.
  39. Riquelme, Isabel P. & Román, Sergio & Iacobucci, Dawn, 2016. "Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 16-26.
  40. Koukova, Nevena T. & Wang, Rebecca Jen-Hui & Isaac, Mathew S., 2023. "“If you loved our product”: Do conditional review requests harm retailer loyalty?," Journal of Retailing, Elsevier, vol. 99(1), pages 85-101.
  41. Moldovan, Sarit & Shoham, Meyrav & Steinhart, Yael, 2023. "Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 881-897.
  42. Liu, Yong & Gan, Wen-xue & Zhang, Qi, 2021. "Decision-making mechanism of online retailer based on additional online comments of consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  43. Ruixin Ding & Bowei Chen & James M. Wilson & Zhi Yan & Yufei Huang, 2023. "SRNI-CAR: A comprehensive dataset for analyzing the Chinese automotive market," Papers 2401.05395, arXiv.org.
  44. Wang, Feng & Liu, Xuefeng & Fang, Eric (Er), 2015. "User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects," Journal of Retailing, Elsevier, vol. 91(3), pages 372-389.
  45. Monic Sun, 2012. "How Does the Variance of Product Ratings Matter?," Management Science, INFORMS, vol. 58(4), pages 696-707, April.
  46. Purnawirawan, Nathalia & Eisend, Martin & De Pelsmacker, Patrick & Dens, Nathalie, 2015. "A Meta-analytic Investigation of the Role of Valence in Online Reviews," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 17-27.
  47. Nisar, Tahir M. & Prabhakar, Guru, 2018. "Trains and Twitter: Firm generated content, consumer relationship management and message framing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 318-334.
  48. Liuan Wang & Lu (Lucy) Yan & Tongxin Zhou & Xitong Guo & Gregory R. Heim, 2020. "Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study," Information Systems Research, INFORMS, vol. 31(2), pages 537-555, June.
  49. Bin Guo & Shasha Zhou, 2017. "What makes population perception of review helpfulness: an information processing perspective," Electronic Commerce Research, Springer, vol. 17(4), pages 585-608, December.
  50. Jansen, Nora & Hinz, Oliver, 2022. "Inferring opinion leadership from digital footprints," Journal of Business Research, Elsevier, vol. 139(C), pages 1123-1137.
  51. Xiaowei Mei & Hsing Kenneth Cheng & Subhajyoti Bandyopadhyay & Liangfei Qiu & Lai Wei, 2022. "Sponsored Data: Smarter Data Pricing with Incomplete Information," Information Systems Research, INFORMS, vol. 33(1), pages 362-382, March.
  52. Lirong Chen & Wenli Li & Hao Chen & Shidao Geng, 2019. "Detection of Fake Reviews: Analysis of Sellers’ Manipulation Behavior," Sustainability, MDPI, vol. 11(17), pages 1-13, September.
  53. Yi, Zelong & Li, Fan & Ma, Lijun, 2019. "The impact of distribution channels on trial-version provision with a positive network effect," Omega, Elsevier, vol. 85(C), pages 115-133.
  54. Jifeng Luo & Ying Rong & Huan Zheng, 2020. "Impacts of logistics information on sales: Evidence from Alibaba," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 646-669, December.
  55. Liangfei Qiu & Arunima Chhikara & Asoo Vakharia, 2021. "Multidimensional Observational Learning in Social Networks: Theory and Experimental Evidence," Information Systems Research, INFORMS, vol. 32(3), pages 876-894, September.
  56. Dante Donati, 2022. "The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading," CESifo Working Paper Series 9834, CESifo.
  57. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  58. Xue Bai & James R. Marsden & William T. Ross & Gang Wang, 2020. "A Note on the Impact of Daily Deals on Local Retailers’ Online Reputation: Mediation Effects of the Consumer Experience," Information Systems Research, INFORMS, vol. 31(4), pages 1132-1143, December.
  59. Reinhold Decker, 2014. "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, LAR Center Press, vol. 4(11), pages 60-70, November.
  60. Pnina Feldman & Yiangos Papanastasiou & Ella Segev, 2019. "Social Learning and the Design of New Experience Goods," Management Science, INFORMS, vol. 65(5), pages 1502-1519, April.
  61. Hui Zhang & Huguang Rao & Junzheng Feng, 2018. "Product innovation based on online review data mining: a case study of Huawei phones," Electronic Commerce Research, Springer, vol. 18(1), pages 3-22, March.
  62. Aishwarya Deep Shukla & Guodong (Gordon) Gao & Ritu Agarwal, 2021. "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking," Management Science, INFORMS, vol. 67(3), pages 1546-1568, March.
  63. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  64. Jyotishka Ray & Syam Menon & Vijay Mookerjee, 2020. "Bargaining over Data: When Does Making the Buyer More Informed Help?," Information Systems Research, INFORMS, vol. 31(1), pages 1-15, March.
  65. M. Narciso, 2022. "The Unreliability of Online Review Mechanisms," Journal of Consumer Policy, Springer, vol. 45(3), pages 349-368, September.
  66. Xu Guan & Ying‐Ju Chen, 2016. "Timing of information acquisition in a competitive environment," Naval Research Logistics (NRL), John Wiley & Sons, vol. 63(1), pages 3-22, February.
  67. Jian Feng & Bin Liu, 2018. "Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance," IJERPH, MDPI, vol. 15(1), pages 1-16, January.
  68. Linyi Li & Shyam Gopinath & Stephen J. Carson, 2022. "History Matters: The Impact of Online Customer Reviews Across Product Generations," Management Science, INFORMS, vol. 68(5), pages 3878-3903, May.
  69. Pinar Yildirim & Esther Gal-Or & Tansev Geylani, 2013. "User-Generated Content and Bias in News Media," Management Science, INFORMS, vol. 59(12), pages 2655-2666, December.
  70. Zhang Jin & Weng Zhangwen & Ni Naichen, 2019. "Helping consumers to overcome information overload with a diversified online review subset," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-25, December.
  71. Yili Hong & Pei-yu Chen & Lorin Hitt, 2014. "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers 14-03, NET Institute.
  72. Yigit Oezcelik & Michel Tolksdorf, 2023. "Non-numerical and social anchoring in consumer-generated ratings," Working Papers 202319, University of Liverpool, Department of Economics.
  73. Xue Ding & Zhong Yang, 2022. "Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace," Electronic Commerce Research, Springer, vol. 22(3), pages 787-809, September.
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  78. Zhepeng Lv & Yue Jin & Jinghua Huang, 2021. "MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform," Information Systems and e-Business Management, Springer, vol. 19(2), pages 495-516, June.
  79. Vicki Wei Tang, 2018. "Wisdom of Crowds: Cross‐Sectional Variation in the Informativeness of Third‐Party‐Generated Product Information on Twitter," Journal of Accounting Research, Wiley Blackwell, vol. 56(3), pages 989-1034, June.
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  81. Adnan Muhammad Shah & Mudassar Ali & Abdul Qayyum & Abida Begum & Heesup Han & Antonio Ariza-Montes & Luis Araya-Castillo, 2021. "Exploring the Impact of Linguistic Signals Transmission on Patients’ Health Consultation Choice: Web Mining of Online Reviews," IJERPH, MDPI, vol. 18(19), pages 1-21, September.
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  83. Agrebi, Meriem & Boncori, Anne Laure, 2017. "What makes a website relational? The experts' viewpoint," European Management Journal, Elsevier, vol. 35(5), pages 617-631.
  84. Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024. "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 10-17, September.
  85. Imran Khan & Mobin Fatma, 2023. "CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust," Sustainability, MDPI, vol. 15(4), pages 1-10, February.
  86. Meijian Yang & Enjun Xia & Yang Yang, 2023. "Deterring Sellers’ Cheap Talk Actions via Online Rating Schemes," Mathematics, MDPI, vol. 11(6), pages 1-16, March.
  87. Zibo Liu & Zhijie Lin & Ying Zhang & Yong Tan, 2022. "The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 529-546, February.
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  111. Lu, Danning & Wang, Pengyu, 2024. "Dynamic pricing for new experience products in pre-sale mode with social learning," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
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  118. Alexei Parakhonyak & Nick Vikander, 2019. "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, vol. 65(2), pages 819-841, February.
  119. Gallin, Steffie & Portes, Audrey, 2024. "Online shopping: How can algorithm performance expectancy enhance impulse buying?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  120. Wu, Xingli & Liao, Huchang, 2021. "Modeling personalized cognition of customers in online shopping," Omega, Elsevier, vol. 104(C).
  121. Chowdhury, Nasif, 2016. "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints 142747, ZBW - Leibniz Information Centre for Economics.
  122. Upender Subramanian & Ram C. Rao, 2016. "Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites," Management Science, INFORMS, vol. 62(12), pages 3555-3575, December.
  123. Dominik Gutt & Jürgen Neumann & Steffen Zimmermann & Dennis Kundisch & Jianqing Chen, 2018. "Design of Review Systems - A Strategic Instrument to shape Online Review Behavior and Economic Outcomes," Working Papers Dissertations 42, Paderborn University, Faculty of Business Administration and Economics.
  124. Lonnie Hobbs & Aleksan Shanoyan & Zelia Z. Wiley & Greg Aldrich, 2024. "Analysis of pet‐food customer postpurchase experience using online customer reviews: Implications for product and marketing strategies," Agribusiness, John Wiley & Sons, Ltd., vol. 40(4), pages 885-907, October.
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