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La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet

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  • Sylvain Dejean
  • Thierry Pénard
  • Raphaël Suire

Abstract

This article aims to assess the willingness to pay for online video content, in a context where consumers enjoy ?free? content. Using survey data, we find that online and offline consumptions of video content are interlaced. Our findings also suggest that a viable business model of online video service should break the current chronology of media and offer a large catalog of content (covering both hits or best-sellers and the long tail) that fits the heterogeneous preferences and needs of consumers.

Suggested Citation

  • Sylvain Dejean & Thierry Pénard & Raphaël Suire, 2010. "La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet," Economie & Prévision, La Documentation Française, vol. 0(3), pages 15-32.
    • Handle: RePEc:cai:ecoldc:ecop_194_0015
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