Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness
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DOI: 10.1016/j.jretconser.2023.103398
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- Zhang, Chenxi & Xu, Zeshui, 2024. "Gaining insights for service improvement through unstructured text from online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
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Keywords
Review helpfulness; Personalized managerial response; Review inconsistency; Moderating; Mediating;All these keywords.
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