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Competition, cooperation, and performance: an empirical investigation of Chinese online sellers

Author

Listed:
  • Weijia You

    (Beijing Forestry University)

  • Hui Shu

    (Beijing Forestry University)

  • Suyuan Luo

    (Shanghai University of Finance and Economics)

Abstract

This study examines the relationship between competition intensity, cooperation network, and performance in the context of electronic commerce. In particular, based on the framework of value net, we study both horizontal and vertical cooperation networks, and test the proposed model empirically. The empirical findings suggest that the more intense the competition, the more willing the sellers are to adopt the strategy of networking. Moreover, both the horizontal and vertical cooperation help to improve performance. The study has interesting theoretical and practical implications.

Suggested Citation

  • Weijia You & Hui Shu & Suyuan Luo, 2018. "Competition, cooperation, and performance: an empirical investigation of Chinese online sellers," Information Systems and e-Business Management, Springer, vol. 16(4), pages 743-760, November.
    • Handle: RePEc:spr:infsem:v:16:y:2018:i:4:d:10.1007_s10257-017-0350-2
    DOI: 10.1007/s10257-017-0350-2
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