Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews
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DOI: 10.1287/isre.2018.0807
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Cited by:
- Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
- Hong, Ming & Wang, Heyong, 2021. "Research on customer opinion summarization using topic mining and deep neural network," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 185(C), pages 88-114.
- Wu, Xiaoyue & Jin, Liyin & Xu, Qian, 2021. "Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews," Journal of Retailing, Elsevier, vol. 97(2), pages 238-250.
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Keywords
user-generated content (UGC); firm-highlighted review; salience effect; skepticism; review variance; rating extremity; firm reputation;All these keywords.
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