Tourists’ Recommendations: WOM Becomes Digital
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019
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More about this item
Keywords
tourist market; consumers; recommendations; word-of-mouth (WOM); electronic word-of-mouth (eWOM);All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
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