IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v69y2016i11p5261-5264.html
   My bibliography  Save this article

Factors for success in online social networks: An fsQCA approach

Author

Listed:
  • Mozas-Moral, Adoración
  • Bernal-Jurado, Enrique
  • Medina-Viruel, Miguel Jesús
  • Fernández-Uclés, Domingo

Abstract

Organic product marketing faces a considerable conceptual confusion among consumers about the product, a scarce and scattered distribution of the points of sale, and far higher prices than conventional equivalent products. Exchanging information through online social networks and channeling sales through this media provide a solution to these drawbacks and are becoming key factors for growth. This research identifies explanatory factors for success in online social networks. A fuzzy set Qualitative Comparative Analysis (fsQCA) confirms that human resource capabilities (specifically management training), the intensity of firms' social network activity, and the experience firms accumulate in these virtual media are key factors for social network success, measuring success by the ability to attract a high number of followers.

Suggested Citation

  • Mozas-Moral, Adoración & Bernal-Jurado, Enrique & Medina-Viruel, Miguel Jesús & Fernández-Uclés, Domingo, 2016. "Factors for success in online social networks: An fsQCA approach," Journal of Business Research, Elsevier, vol. 69(11), pages 5261-5264.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5261-5264
    DOI: 10.1016/j.jbusres.2016.04.122
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296316303034
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2016.04.122?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Constance Elise Porter & Naveen Donthu, 2008. "Cultivating Trust and Harvesting Value in Virtual Communities," Management Science, INFORMS, vol. 54(1), pages 113-128, January.
    2. Keith Pavitt, 2003. "The Process of Innovation," SPRU Working Paper Series 89, SPRU - Science Policy Research Unit, University of Sussex Business School.
    3. Jonathan Levie & Erkko Autio, 2011. "Regulatory Burden, Rule of Law, and Entry of Strategic Entrepreneurs: An International Panel Study," Journal of Management Studies, Wiley Blackwell, vol. 48, pages 1392-1419, September.
    4. Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
    5. Elena Huergo & Jordi Jaumandreu, 2004. "How Does Probability of Innovation Change with Firm Age?," Small Business Economics, Springer, vol. 22(3_4), pages 193-207, April.
    6. Yubo Chen & Jinhong Xie, 2008. "Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix," Management Science, INFORMS, vol. 54(3), pages 477-491, March.
    7. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    8. Przemyslaw A Grabowicz & José J Ramasco & Esteban Moro & Josep M Pujol & Victor M Eguiluz, 2012. "Social Features of Online Networks: The Strength of Intermediary Ties in Online Social Media," PLOS ONE, Public Library of Science, vol. 7(1), pages 1-9, January.
    9. Martin R Schneider & Conrad Schulze-Bentrop & Mihai Paunescu, 2010. "Mapping the institutional capital of high-tech firms: A fuzzy-set analysis of capitalist variety and export performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(2), pages 246-266, February.
    10. Rousseau, Sandra & Vranken, Liesbet, 2013. "Green market expansion by reducing information asymmetries: Evidence for labeled organic food products," Food Policy, Elsevier, vol. 40(C), pages 31-43.
    11. Ruby Roy Dholakia & Nir Kshetri, 2004. "Factors Impacting the Adoption of the Internet among SMEs," Small Business Economics, Springer, vol. 23(4), pages 311-322, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nikolaos Misirlis & George Lekakos & Maro Vlachopoulou, 2018. "Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach," Post-Print hal-02462389, HAL.
    2. Adrian MICU & Marius GERU & Angela-Eliza MICU, 2017. "Developing Customer Trust in E-Commerce Using Inbound Marketing Strategies," Proceedings RCE 2017, Editura Lumen, vol. 0, pages 522-531, November.
    3. Miquel-Romero, Maria-Jose & Frasquet, Marta & Molla-Descals, Alejandro, 2020. "The role of the store in managing postpurchase complaints for omnichannel shoppers," Journal of Business Research, Elsevier, vol. 109(C), pages 288-296.
    4. Misirlis, Nikolaos & Lekakos, George & Vlachopoulou, Maro, 2018. "Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach," MPRA Paper 90100, University Library of Munich, Germany, revised 31 Mar 2018.
    5. Zhu, Lin & Luo, Jian & Dong, Qingli & Zhao, Yang & Wang, Yunyue & Wang, Yong, 2021. "Green technology innovation efficiency of energy-intensive industries in China from the perspective of shared resources: Dynamic change and improvement path," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    6. Enrique Bernal Jurado & Adoración Mozas Moral & Miguel Jesús Medina Viruel & Domingo Fernández Uclés, 2018. "Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies," Sustainability, MDPI, vol. 10(4), pages 1-11, April.
    7. Pena, Lucila & Curado, Carla & Oliveira, Mírian, 2022. "The contribution of LinkedIn use to career outcome expectations," Journal of Business Research, Elsevier, vol. 144(C), pages 788-796.
    8. Adrian MICU & Marius GERU & Angela-Eliza MICU, 2017. "Developing Customer Trust in E-Commerce Using Inbound Marketing Strategies," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 522-531.
    9. Domingo Fernández-Uclés & Saida Elfkih & Adoración Mozas-Moral & Enrique Bernal-Jurado & Miguel Jesús Medina-Viruel & Saker Ben Abdallah, 2020. "Economic Efficiency in the Tunisian Olive Oil Sector," Agriculture, MDPI, vol. 10(9), pages 1-13, September.
    10. Ben Jabeur, Sami & Serret, Vanessa, 2023. "Bankruptcy prediction using fuzzy convolutional neural networks," Research in International Business and Finance, Elsevier, vol. 64(C).
    11. Jimena Andrieu & Domingo Fernández-Uclés & Adoración Mozas-Moral & Enrique Bernal-Jurado, 2021. "Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities," Agriculture, MDPI, vol. 11(8), pages 1-12, July.
    12. Enrique Bernal Jurado & Adoración Mozas Moral & Domingo Fernández Uclés & Miguel Jesús Medina Viruel, 2017. "Determining Factors for Economic Efficiency in the Organic Olive Oil Sector," Sustainability, MDPI, vol. 9(5), pages 1-9, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Domingo Fernández-Uclés & Saida Elfkih & Adoración Mozas-Moral & Enrique Bernal-Jurado & Miguel Jesús Medina-Viruel & Saker Ben Abdallah, 2020. "Economic Efficiency in the Tunisian Olive Oil Sector," Agriculture, MDPI, vol. 10(9), pages 1-13, September.
    2. Enrique Bernal Jurado & Adoración Mozas Moral & Miguel Jesús Medina Viruel & Domingo Fernández Uclés, 2018. "Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies," Sustainability, MDPI, vol. 10(4), pages 1-11, April.
    3. Bernal-Jurado, Enrique & Mozas-Moral, Adoración & Fernández-Uclés, Domingo & Medina-Viruel, Miguel Jesús, 2021. "Online popularity as a development factor for cooperatives in the winegrowing sector," Journal of Business Research, Elsevier, vol. 123(C), pages 79-85.
    4. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    5. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    6. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    7. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    8. Sheen S. Levine & Michael J. Prietula, 2014. "Open Collaboration for Innovation: Principles and Performance," Organization Science, INFORMS, vol. 25(5), pages 1414-1433, October.
    9. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
    10. Nisar, Tahir M. & Prabhakar, Guru & Ilavarasan, P. Vigneswara & Baabdullah, Abdullah M., 2020. "Up the ante: Electronic word of mouth and its effects on firm reputation and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    11. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
    12. Angshuman Ghosh & Sanjeev Varshney & Pingali Venugopal, 2014. "Social Media WOM: Definition, Consequences and Inter-relationships," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 293-308, August.
    13. Caroline Ardelet & Bérangère Brial, 2011. "Influence des recommandations d'internautes: le role de la presence sociale et de l'expertise," Post-Print hal-01258971, HAL.
    14. Bi, Qingqing, 2019. "Cultivating loyal customers through online customer communities: A psychological contract perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 34-44.
    15. Peng, Yi & Lu, Liling, 2024. "Untangling influence: The effect of follower-followee comparison on social media engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    16. Zhike Lv & María Rodríguez-García & Javier Sendra-García, 2021. "Does institutional quality affect the level of entrepreneurial success differently across the entrepreneurship distribution?," Review of Managerial Science, Springer, vol. 15(4), pages 937-955, May.
    17. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
    18. Corral de Zubielqui, Graciela & Fryges, Helmut & Jones, Janice, 2019. "Social media, open innovation & HRM: Implications for performance," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 334-347.
    19. Ngai, Eric W.T. & Tao, Spencer S.C. & Moon, Karen K.L., 2015. "Social media research: Theories, constructs, and conceptual frameworks," International Journal of Information Management, Elsevier, vol. 35(1), pages 33-44.
    20. Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5261-5264. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.