The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry
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More about this item
Keywords
Electronic Word of Mouth (eWOM); Consumers Purchase Intentions; Bangladesh Telecommunication Industry; Word of Mouth Marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2016-07-16 (German Papers)
- NEP-PAY-2016-07-16 (Payment Systems and Financial Technology)
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