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Users' adoption of mobile applications: Product type and message framing's moderating effect

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  • Shen, George Chung-Chi

Abstract

Downloading mobile applications (apps) becomes an indispensable part of smartphone users' life. In turn, users' apps evaluation is crucial for app service providers. This study develops a conceptual framework to outline users' behavior regarding apps that draws on signaling theory and regulatory focus theory. The study conducts two experiments involving 476 participants to test the research hypotheses. The results suggest that app type and perceived risk moderate reputation source's influence on users' attitude toward using apps. Message framing moderates the effect of app type on perceived usefulness of the app. This research advances signaling theory and message framing in explaining users' adoption and evaluation of mobile apps.

Suggested Citation

  • Shen, George Chung-Chi, 2015. "Users' adoption of mobile applications: Product type and message framing's moderating effect," Journal of Business Research, Elsevier, vol. 68(11), pages 2317-2321.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:11:p:2317-2321
    DOI: 10.1016/j.jbusres.2015.06.018
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    6. Joseph Vella & Åsa Wallström & Mana Farshid, 2017. "Financial services Apps: What makes the difference between a great and a ghastly review?," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(3), pages 132-138, September.
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    8. Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
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    10. Harris, Mark A. & Brookshire, Robert & Chin, Amita Goyal, 2016. "Identifying factors influencing consumers’ intent to install mobile applications," International Journal of Information Management, Elsevier, vol. 36(3), pages 441-450.
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    12. De Vries, Eline L.E. & Zhang, Sha, 2020. "The effectiveness of random discounts for migrating customers to the mobile channel," Journal of Business Research, Elsevier, vol. 110(C), pages 272-281.
    13. McLean, Graeme & Osei-Frimpong, Kofi & Al-Nabhani, Khalid & Marriott, Hannah, 2020. "Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective," Journal of Business Research, Elsevier, vol. 106(C), pages 139-157.
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