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Content
June 2015, Volume 26, Issue 2
- 225-235 Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
by Jeen-Su Lim & Abdulrahman Al-Aali & John Heinrichs
December 2014, Volume 25, Issue 4
- 343-353 Perceptions of price (un)fairness in a channel context
by Mark Ratchford - 355-360 A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing
by Marieke Pennings & Tricia Striano & Susan Oliverio - 361-372 Impulse versus opportunistic purchasing during a grocery shopping experience
by Francesco Massara & Robert Melara & Sandra Liu - 373-384 The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
by Sarah Clemente & Eric Dolansky & Antonia Mantonakis & Katherine White - 385-396 Star power in the eye of the beholder: A study of the influence of stars in the movie industry
by Angela Liu & Yong Liu & Tridib Mazumdar - 397-407 Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
by Thomas Rompay & Marieke Fransen & Bianca Borgelink - 409-423 The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
by Ju-Young Kim & Katharina Kaufmann & Manuel Stegemann - 425-434 A pricing model for group-buying auction based on customers' waiting-time
by Mahyar Sharif Vaghefi & Mahrad Sharif Vaghefi & Neshat Beheshti
September 2014, Volume 25, Issue 3
- 245-256 Structural models of complementary choices
by Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele - 257-267 Advancing consumer neuroscience
by Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen & Carolyn Yoon - 269-280 Beware of black swans: Taking stock of the description–experience gap in decision under uncertainty
by André Palma & Mohammed Abdellaoui & Giuseppe Attanasi & Moshe Ben-Akiva & Ido Erev & Helga Fehr-Duda & Dennis Fok & Craig Fox & Ralph Hertwig & Nathalie Picard & Peter Wakker & Joan Walker & Martin Weber - 281-291 Choice and self: how synchronic and diachronic identity shape choices and decision making
by Oleg Urminsky & Daniel Bartels & Paola Giuliano & George Newman & Stefano Puntoni & Lance Rips - 293-303 Consumer and managerial goals in assortment choice and design
by Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch - 305-317 Consumer substitution decisions: an integrative framework
by Rebecca Hamilton & Debora Thompson & Zachary Arens & Simon Blanchard & Gerald Häubl & P. Kannan & Uzma Khan & Donald Lehmann & Margaret Meloy & Neal Roese & Manoj Thomas - 319-330 The interrelationships between brand and channel choice
by Scott Neslin & Kinshuk Jerath & Anand Bodapati & Eric Bradlow & John Deighton & Sonja Gensler & Leonard Lee & Elisa Montaguti & Rahul Telang & Raj Venkatesan & Peter Verhoef & Z. Zhang - 331-341 How do firms make money selling digital goods online?
by Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao
June 2014, Volume 25, Issue 2
- 109-121 Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
by Mehdi Hossain & Ritesh Saini - 123-138 Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
by Jeffrey Radighieri & Babu John Mariadoss & Yany Grégoire & Jean Johnson - 139-152 An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
by Cenk Koçaş & Kivilcim Dogerlioglu-Demir - 153-165 Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
by Dongwoo Shin & Ji Song & Abhijit Biswas - 167-177 Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
by Denise Janssen & Leonard Paas - 179-191 Product recalls and the moderating role of brand commitment
by Frank Germann & Rajdeep Grewal & William Ross & Rajendra Srivastava - 193-206 Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
by Philippe Aurier & Anne Broz-Giroux - 207-218 New product preannouncements, advertising investments, and stock returns
by Chien-Wei Chen & Min-Hsien Chiang & Chi-Lin Yang - 219-234 Predicting future purchases with the Poisson log-normal model
by Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes - 235-243 Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
by Aaron Ahuvia & Richard Bagozzi & Rajeev Batra
March 2014, Volume 25, Issue 1
- 1-11 The same old song: The power of familiarity in music choice
by Morgan Ward & Joseph Goodman & Julie Irwin - 13-24 The role of position, type, and combination of sound symbolism imbeds in brand names
by Richard Klink & Lan Wu - 25-36 There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
by Laura Schons & Mario Rese & Jan Wieseke & Wiebke Rasmussen & Daniel Weber & Wolf-Christian Strotmann - 37-52 Predicting product life cycle patterns
by Yair Orbach & Gila Fruchter - 53-66 The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
by Hsuan-Hsuan Ku & Chien-Chih Kuo & Wei-Luen Fang & Ya-Wen Yu - 67-75 Targeting Miss Daisy: Using age and gender to target unethical sales tactics
by Kelly Cowart & Peter Darke - 77-91 Are maximizers blind to the future? When today’s best does not make for a better tomorrow
by Ali Besharat & Daniel Ladik & François Carrillat - 93-107 Dominant retailers’ incentives for product quality in asymmetric distribution channels
by Anthony Dukes & Tansev Geylani & Yunchuan Liu
December 2013, Volume 24, Issue 4
- 323-337 Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
by Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol - 339-351 Customization of online advertising: The role of intrusiveness
by Jenny Doorn & Janny Hoekstra - 353-368 Toward understanding passive opportunism in dedicated channel relationships
by Jody Crosno & Chris Manolis & Robert Dahlstrom - 369-380 Price or quality? The influence of fluency on the dual role of price
by Chia-Jung Chang - 381-386 More than just a utensil: The influence of drinking straw size on perceived consumption
by Hung-Ming Lin & Hui-Yi Lo & Yu-Sung Liao - 387-397 The impact of jump bidding in online auctions
by Yongfu He & Peter Popkowski Leszczyc - 399-408 Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
by David Moore - 409-422 Experience, socialization and customer retention: Lessons from the dance floor
by Gianna Giudicati & Massimo Riccaboni & Anna Romiti
September 2013, Volume 24, Issue 3
- 205-216 Brand personality: A meta-analytic review of antecedents and consequences
by Martin Eisend & Nicola Stokburger-Sauer - 217-228 The process by which product availability triggers purchase
by Yael Steinhart & David Mazursky & Michael Kamins - 229-244 Sales contests versus quotas with imbalanced territories
by Niladri Syam & James Hess & Ying Yang - 245-259 Integrated mixed logit and latent variable models
by Vishva Danthurebandara & Martina Vandebroek & Jie Yu - 261-276 Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
by Zhongfeng Su & En Xie & Hong Liu & Wei Sun - 277-292 The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
by Lu Hsiao & Ying-Ju Chen - 293-309 The nature of an apology: An experimental study on how to apologize after a service failure
by Holger Roschk & Susanne Kaiser - 311-321 1 + 1 does not always equal value creation: The case of YouTube
by Volker Kuppelwieser & Merlin Simpson & Gabriel Chiummo
June 2013, Volume 24, Issue 2
- 109-118 RETRACTED ARTICLE: Why money meanings matter in decisions to donate time and money
by Promothesh Chatterjee & Randall Rose & Jayati Sinha - 119-129 Is money really the root of all evil? The impact of priming money on consumer choice
by Luqiong Tong & Yuhuang Zheng & Ping Zhao - 131-141 When a celebrity endorser is disgraced: A twenty-five-year event study
by Sherry Bartz & Alexander Molchanov & Philip Stork - 143-149 Celebrity endorsers' performance on the “ground” and on the “floor”
by Juan Nicolau & María Santa-María - 151-163 Search engine advertisements: The impact of advertising statements on click-through and conversion rates
by Hans Haans & Néomie Raassens & Roel Hout - 165-176 To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
by Lauren Labrecque & George Milne - 177-189 Do sustainable products make us prevention focused?
by Olya Bullard & Rajesh Manchanda - 191-203 Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
by Vladimir Melnyk & Erica Herpen & Arnout Fischer & Hans Trijp
March 2013, Volume 24, Issue 1
- 1-11 Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
by Hsiu-Yuan Tsao - 13-27 Customer satisfaction as a buffer against sentimental stock-price corrections
by Robert Merrin & Arvid Hoffmann & Joost Pennings - 29-42 Opposing effects of sociodemographic variables on price knowledge
by Charlotte Gaston-Breton & Priya Raghubir - 43-55 Consumers’ online responses to the death of a celebrity
by Scott Radford & Peter Bloch - 57-69 Payment method and perceptions of ownership
by Bernadette Kamleitner & Berna Erki - 71-84 Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
by Michael Lewis & Debanjan Mitra & Yeujun Yoon - 85-95 Can a print publication be equally effective online? Testing the effect of medium type on marketing communications
by Robert Magee - 97-108 Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior
by Girish Punj
December 2012, Volume 23, Issue 4
- 917-928 Consumer acceptance of the mobile Internet
by Joerg Koenigstorfer & Andrea Groeppel-Klein - 929-941 Product survival analysis for the App Store
by Euy-Young Jung & Chulwoo Baek & Jeong-Dong Lee - 943-957 Why consumers respond differently to absolute versus percentage descriptions of quantities
by Danny Weathers & Scott Swain & Jay Carlson - 959-971 The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust
by Wenxia Guo & Kelley Main - 973-985 The relative performance of different methods for selecting creative marketing personnel
by Niek Althuizen - 987-1003 Understanding consumers’ multichannel choices across the different stages of the buying process
by Sonja Gensler & Peter Verhoef & Martin Böhm - 1005-1018 In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
by Erik Maier & Robert Wilken & Helmut Schneider & Gülpınar Kelemci Schneider - 1019-1031 More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry
by Gerda Gemser & Mark Leenders & Charles Weinberg
September 2012, Volume 23, Issue 3
- 505-516 Sequential market basket analysis
by Wagner Kamakura - 517-529 The effect of a no-pain, no-gain lay theory on product efficacy perceptions
by Thomas Kramer & Caglar Irmak & Lauren Block & Veronika Ilyuk - 531-543 Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
by Tim Benning & Els Breugelmans & Benedict Dellaert - 545-559 Make me special: Gender differences in consumers’ responses to loyalty programs
by Valentyna Melnyk & Stijn Osselaer - 561-584 Competitive effects of informative advertising in distribution channels
by Jianqiang Zhang & Weijun Zhong & Shue Mei - 585-601 Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
by Tammo Bijmolt & Michel Velden - 603-614 What type of framing message is more appropriate with nine-ending pricing?
by Jungsil Choi & Kiljae Lee & Yong-Yeon Ji - 615-628 It’s all in the mindset: Effects of varying psychological distance in persuasive messages
by Gergana Nenkov - 629-643 Strategic orientations in a competitive context: The role of strategic orientation differentiation
by Rohit Deshpandé & Amir Grinstein & Elie Ofek - 645-659 Competitive channel relationship management: When resellers establish competing manufacturer relationships
by Alberto Sa Vinhas & Richard Gibbs - 661-669 Battle royal: Zero-price effect vs relative vs referent thinking
by Juan Nicolau - 671-682 Correcting the t statistic for measurement error
by Srinivas Durvasula & Subhash Sharma & Kealy Carter - 683-700 What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
by Björn Frank & Gulimire Abulaiti & Takao Enkawa - 701-717 When hedonic products help regulate my mood
by Inés López López & Salvador Ruiz de Maya - 719-730 To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
by Franziska Völckner & Alexander Rühle & Martin Spann - 731-744 A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
by Ronald Hill & Kelly Martin & Lan Chaplin - 745-759 Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
by Martin Reimann & Raquel Castaño & Judith Zaichkowsky & Antoine Bechara - 761-776 Using discrete choice experiments to estimate willingness-to-pay intervals
by Christian Schlereth & Christine Eckert & Bernd Skiera - 777-791 Revisiting low price guarantees: Does consumer versus retailer governance matter?
by Adilson Borges & Barry Babin - 793-805 The timing and context of consumer decisions
by Euehun Lee & Anil Mathur & Choong Fatt & George Moschis - 807-824 When counterfeits raise the appeal of luxury brands
by Simona Romani & Giacomo Gistri & Stefano Pace - 825-838 How consumers use product reviews in the purchase decision process
by Sungha Jang & Ashutosh Prasad & Brian Ratchford - 839-849 A mathematical reformulation of the reference price
by Kevin Dayaratna & P. Kannan - 851-868 On the optimal number of advertising slots in a generalized second-price auction
by Alex Kim & Subramanian Balachander & Karthik Kannan - 869-881 Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
by Jungkeun Kim & Jae-Eun Kim & Jongwon Park - 883-891 The boomerang effect of mandatory sanitary messages to prevent obesity
by Carolina Werle & Caroline Cuny - 893-904 Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
by Verena Huettl & Heribert Gierl - 905-916 A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
by John Rossiter
June 2012, Volume 23, Issue 2
- 381-389 A reflection on analytical work in marketing: Three points of consensus
by Raphael Thomadsen & Robert Zeithammer & Ganesh Iyer & Dina Mayzlin & Yesim Orhun & Amit Pazgal & Devavrat Purohit & Ram Rao & Michael Riordan & Jiwoong Shin & Monic Sun & Miguel Villas-Boas - 391-403 Marketing and politics: Models, behavior, and policy implications
by Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky - 405-421 Behavioral models of managerial decision-making
by Avi Goldfarb & Teck-Hua Ho & Wilfred Amaldoss & Alexander Brown & Yan Chen & Tony Cui & Alberto Galasso & Tanjim Hossain & Ming Hsu & Noah Lim & Mo Xiao & Botao Yang - 423-438 Price discrimination in service industries
by Anja Lambrecht & Katja Seim & Naufel Vilcassim & Amar Cheema & Yuxin Chen & Gregory Crawford & Kartik Hosanagar & Raghuram Iyengar & Oded Koenigsberg & Robin Lee & Eugenio Miravete & Ozge Sahin - 439-456 Process and context in choice models
by Moshe Ben-Akiva & André Palma & Daniel McFadden & Maya Abou-Zeid & Pierre-André Chiappori & Matthieu Lapparent & Steven Durlauf & Mogens Fosgerau & Daisuke Fukuda & Stephane Hess & Charles Manski & Ariel Pakes & Nathalie Picard & Joan Walker - 457-472 The Hot–Cold Decision Triangle: A framework for healthier choices
by Haiyang Yang & Ziv Carmon & Barbara Kahn & Anup Malani & Janet Schwartz & Kevin Volpp & Brian Wansink - 473-485 Decision neuroscience and consumer decision making
by Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory Berns & Alain Dagher & Laurette Dubé & Scott Huettel & Joseph Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence - 487-504 Beyond nudges: Tools of a choice architecture
by Eric Johnson & Suzanne Shu & Benedict Dellaert & Craig Fox & Daniel Goldstein & Gerald Häubl & Richard Larrick & John Payne & Ellen Peters & David Schkade & Brian Wansink & Elke Weber
March 2012, Volume 23, Issue 1
- 1-12 The relationship between online chatter and firm value
by Leigh McAlister & Garrett Sonnier & Tom Shively - 13-29 The long-term box office performance of sequel movies
by Tirtha Dhar & Guanghui Sun & Charles Weinberg - 31-45 How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
by Ashwani Monga & Haipeng (Allan) Chen & Michael Tsiros & Mona Srivastava - 47-60 Situational and trait interactions among goal orientations
by Kelly Haws & William Bearden & Utpal Dholakia - 61-72 Building consumer self-control: The effect of self-control exercises on impulse buying urges
by Abdullah Sultan & Jeff Joireman & David Sprott - 73-92 Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
by Holger Müller & Eike Kroll & Bodo Vogt - 93-107 When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
by Leona Tam & Jelena Spanjol - 109-117 Creating brand personality with brand names
by Richard Klink & Gerard Athaide - 119-136 Increasing choice satisfaction through goal-based labeling
by Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters - 137-161 Price–quality relationship in the presence of asymmetric dynamic reference quality effects
by Arieh Gavious & Oded Lowengart - 163-175 The persistence of excess brand loyalty over multiple years
by Vipul Pare & John Dawes - 177-194 Identifying consumer heterogeneity in unobserved categories
by Simon Blanchard & Wayne DeSarbo & A. Atalay & Nukhet Harmancioglu - 195-208 All that glitters is not gold: The dual effect of activation technique in advertising
by Yael Steinhart - 209-222 Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
by Junsik Kwak & Jongwon Park - 223-235 The power of plain: Intensifying product experience with neutral aesthetic context
by Heather Honea & Sharon Horsky - 237-251 Spillover effects of ingredient branded strategies on brand choice: A field study
by Vanitha Swaminathan & Srinivas Reddy & Sara Dommer - 253-261 Construal-level mind-sets and the perceived validity of marketing claims
by Scott Wright & Chris Manolis & Drew Brown & Xiaoning Guo & John Dinsmore & C.-Y. Chiu & Frank Kardes - 263-277 The effect of decision makers’ time perspective on intention–behavior consistency
by Koert Van Ittersum - 279-292 Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
by Huifang Mao & Babu John Mariadoss & Raj Echambadi & Pavan Chennamaneni - 293-308 The relationship between in-store marketing and observed sales for organic versus fair trade products
by Erica Herpen & Erjen Nierop & Laurens Sloot - 309-324 Network-based market knowledge and product innovativeness
by Yongchuan Bao & Shibin Sheng & Kevin Zhou - 325-337 It is all in the mix: The interactive effect of music tempo and mode on in-store sales
by Klemens Knoferle & Eric Spangenberg & Andreas Herrmann & Jan Landwehr - 339-351 The attraction effect is more pronounced for consumers who rely on intuitive reasoning
by Wen Mao & Harmen Oppewal - 353-365 Regret and performance uncertainty in consumer repeat choice
by Rong Chen & Jianmin Jia - 367-380 The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
by Jungsil Choi & Duane Myer
November 2011, Volume 22, Issue 4
- 327-340 Incorporating long-term effects in determining the effectiveness of different types of online advertising
by Ralph Breuer & Malte Brettel & Andreas Engelen - 341-356 Do vendors benefit from promotions in a multi-vendor loyalty program?
by Matilda Dorotic & Dennis Fok & Peter Verhoef & Tammo Bijmolt - 357-371 Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
by Cristel Russell & Dale Russell & Jill Klein - 373-389 A brand choice model for TV advertising management using single-source data
by Masataka Ban & Nobuhiko Terui & Makoto Abe - 391-404 The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus
by Chung-Chau Chang & Bo-Chi Lin & Shin-Shin Chang - 405-421 The impact of the amount of available information on decision delay: The role of common features
by Anish Nagpal & Adwait Khare & Tilottama Chowdhury & Lauren Labrecque & Ameet Pandit - 423-423 Erratum to: How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
by Ashwani Monga & Haipeng Chen & Michael Tsiros & Mona Sinha
September 2011, Volume 22, Issue 3
- 213-226 The joint effects of advertising and product trial: A source-monitoring perspective
by Doreen Kum & Yih Lee - 227-242 Business strategy, marketing organization culture, and performance
by Stanley Slater & Eric Olson & Carol Finnegan - 243-257 Counting your customers from an “always a share” perspective
by Shaohui Ma & Joachim Büschken - 259-281 The influence of demand factors on dynamic competitive pricing strategy: An empirical study
by Abhik Roy & Jagmohan Raju - 283-296 When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
by François Carrillat & Daniel Ladik & Renaud Legoux - 297-313 Store brand and store loyalty: The moderating role of store brand positioning
by Mercedes Martos-Partal & Óscar González-Benito - 315-326 How does awareness evolve when advertising stops? The role of memory
by Ashwin Aravindakshan & Prasad Naik
June 2011, Volume 22, Issue 2
- 101-113 The effects of advertisement picture likeability on information search and brand choice
by Carl Obermiller & Alan Sawyer - 115-132 How humor in advertising works: A meta-analytic test of alternative models
by Martin Eisend - 133-146 A threshold model for respondent heterogeneity
by Sandeep Chandukala & Sylvia Long-Tolbert & Greg Allenby - 147-163 The value of celebrity endorsements: A stock market perspective
by Haina Ding & Alexander Molchanov & Philip Stork - 165-179 The role of brands in recruitment: A mixed-brand strategy approach
by John Kim & Kenneth York & Jeen-Su Lim - 181-196 The out-of-region bias: Distance estimations based on geographic category membership
by Caglar Irmak & Rebecca Naylor & William Bearden - 197-212 Detecting the impact of market factors on sales takeoff times of analog cellular telephones
by Towhidul Islam & Nigel Meade
March 2011, Volume 22, Issue 1
- 1-14 Deriving joint space positioning maps from consumer preference ratings
by Wayne DeSarbo & Joonwook Park & Vithala Rao - 15-29 A social network analysis of customer-level revenue distribution
by Michael Haenlein - 31-47 Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
by Katja Gelbrich & Holger Roschk - 49-64 To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
by Song Yoon & Kwanho Suk & Seon Lee & Eun Park - 65-78 Fee or free? How much to add on for an add-on
by Gila Fruchter & Eitan Gerstner & Paul Dobson - 79-99 Advertising competition and industry channel structure
by Chih-Jen Wang & Ying-Ju Chen & Chi-Cheng Wu
December 2010, Volume 21, Issue 4
- 335-350 What you see may not be what you get: Asking consumers what matters may not reflect what they choose
by Simone Mueller & Larry Lockshin & Jordan Louviere - 351-363 The economics of demonstrations: The effect of competition on demonstration and pricing strategies
by Amir Heiman - 365-383 Putting market-facing technology to work: Organizational drivers of CRM performance
by Amit Saini & Rajdeep Grewal & Jean Johnson - 385-395 A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt
by Sooyeon Lee-Wingate & Kim Corfman - 397-411 Consumption-related emotions over time: Fit between prediction and experience
by Maria Pollai & Erik Hoelzl & Flavia Possas - 413-425 Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
by Cristel Russell & Dale Russell
September 2010, Volume 21, Issue 3
- 207-209 Introduction to the Special Issue on B2B Research
by Sandy Jap & Dave Reibstein - 211-222 Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
by Aric Rindfleisch & Kersi Antia & Janet Bercovitz & James Brown & Joseph Cannon & Stephen Carson & Mrinal Ghosh & Susan Helper & Diana Robertson & Kenneth Wathne - 223-237 Channel design, coordination, and performance: Future research directions
by Alberto Sa Vinhas & Sharmila Chatterjee & Shantanu Dutta & Adam Fein & Joseph Lajos & Scott Neslin & Lisa Scheer & William Ross & Qiong Wang - 239-253 The embedded sales force: Connecting buying and selling organizations
by Kevin Bradford & Steven Brown & Shankar Ganesan & Gary Hunter & Vincent Onyemah & Robert Palmatier & Dominique Rouziès & Rosann Spiro & Harish Sujan & Barton Weitz - 255-272 Sales force modeling: State of the field and research agenda
by Murali Mantrala & Sönke Albers & Fabio Caldieraro & Ove Jensen & Kissan Joseph & Manfred Krafft & Chakravarthi Narasimhan & Srinath Gopalakrishna & Andris Zoltners & Rajiv Lal & Leonard Lodish - 273-285 Empirical models of manufacturer-retailer interaction: A review and agenda for future research
by Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang - 287-299 Calculating, creating, and claiming value in business markets: Status and research agenda
by Gary Lilien & Rajdeep Grewal & Douglas Bowman & Min Ding & Abbie Griffin & V. Kumar & Das Narayandas & Renana Peres & Raji Srinivasan & Qiong Wang - 301-315 Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
by Robert Meyer & Joachim Vosgerau & Vishal Singh & Joel Urbany & Gal Zauberman & Michael Norton & Tony Cui & Brian Ratchford & Alessandro Acquisti & David Bell & Barbara Kahn - 317-333 Marketing modeling reality and the realities of marketing modeling
by Anne Coughlan & S. Choi & Wujin Chu & Charles Ingene & Sridhar Moorthy & V. Padmanabhan & Jagmohan Raju & David Soberman & Richard Staelin & Z. Zhang
June 2010, Volume 21, Issue 2
- 103-120 Does new product growth accelerate across technology generations?
by Stefan Stremersch & Eitan Muller & Renana Peres - 121-133 Modeling the effects of pharmaceutical marketing
by Peter Leeflang & Jaap Wieringa - 135-147 Decomposing the effects of organizational memory on marketing implementation
by Stern Neill - 149-162 Two-stage lotteries and the value of unresolved uncertainty
by Ido Erev & Ernan Haruvy - 163-174 Consumer durables replacement decision-making: An overview and research agenda
by Joseph Guiltinan - 175-189 Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
by Nathalie Dens & Patrick Pelsmacker - 191-206 Toward a contingency view of new product creativity: Assessing the interactive effects of consumers
by Gaia Rubera & Andrea Ordanini & David Mazursky
March 2010, Volume 21, Issue 1
- 1-15 The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
by Jacob Hornik & Aner Tal - 17-35 I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time
by Katherine Milkman & Todd Rogers & Max Bazerman - 37-51 Making choices under conflict: The impact of decision frames
by Parthasarathy Krishnamurthy & Anish Nagpal - 53-64 A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing
by Kosei Fukuda - 65-81 Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
by Dale Russell & Cristel Russell - 83-101 Evaluation of structure and reproducibility of cluster solutions using the bootstrap
by Sara Dolnicar & Friedrich Leisch
September 2009, Volume 20, Issue 3
- 209-225 Consideration, choice, and classifying loyalty
by Andres Terech & Randolph Bucklin & Donald Morrison - 227-243 Private labels and new product development
by Chyi-Mei Chen & Shan-Yu Chou & Lu Hsiao & I-Huei Wu - 245-261 The effect of experience on Internet auction bidding dynamics
by Xin Wang & Ye Hu - 263-276 An investigation into gambling purchases using the NBD and NBD–Dirichlet models
by Desmond Lam & Richard Mizerski - 277-293 Competitive reasons for the Name-Your-Own-Price channel
by Scott Fay - 295-311 The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
by Omar Merlo & Seigyoung Auh - 313-326 Gender differences in new brand name response
by Richard Klink