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Creating brand personality with brand names

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  • Richard Klink
  • Gerard Athaide

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Suggested Citation

  • Richard Klink & Gerard Athaide, 2012. "Creating brand personality with brand names," Marketing Letters, Springer, vol. 23(1), pages 109-117, March.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:109-117
    DOI: 10.1007/s11002-011-9140-7
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    References listed on IDEAS

    as
    1. Richard Klink, 2009. "Gender differences in new brand name response," Marketing Letters, Springer, vol. 20(3), pages 313-326, September.
    2. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 406-414, June.
    3. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    4. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
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    Cited by:

    1. Jalal Rajeh Hanaysha & Richard Jan Pech, 2018. "Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry," Global Business Review, International Management Institute, vol. 19(6), pages 1494-1514, December.
    2. Baxter, Stacey & Lowrey, Tina, 2014. "Examining children's preference for phonetically manipulated brand names across two English accent groups," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 122-124.
    3. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    4. Motoki, Kosuke & Park, Jaewoo & Pathak, Abhishek & Spence, Charles, 2022. "The connotative meanings of sound symbolism in brand names: A conceptual framework," Journal of Business Research, Elsevier, vol. 150(C), pages 365-373.
    5. Techawachirakul, Monin & Pathak, Abhishek & Motoki, Kosuke & Anne Calvert, Gemma, 2023. "Sonic branding of meat- and plant-based foods: The role of timbre," Journal of Business Research, Elsevier, vol. 165(C).
    6. Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski & Tina M. Lowrey, 2017. "Using sublexical priming to enhance brand name phonetic symbolism effects in young children," Marketing Letters, Springer, vol. 28(4), pages 565-577, December.
    7. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
    8. Amraei, Mohammad Javad & Tirtashi, Nasrollah Khalili, 2018. "Investigating the Impact of Brand Personality Dimensions on Customer Responses," OSF Preprints sn5xm, Center for Open Science.
    9. Ekaterini Drosou, 2019. "Greek Womens’ Mentality towards Fashion Brands and the Influence of Print Images," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 5(4), pages 301-328, October.
    10. Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski, 2015. "What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility," Marketing Letters, Springer, vol. 26(4), pages 525-534, December.
    11. Techawachirakul, Monin & Pathak, Abhishek & Motoki, Kosuke & Calvert, Gemma Anne, 2023. "Influencing brand personality with sonic logos: The role of musical timbre," Journal of Business Research, Elsevier, vol. 168(C).
    12. Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.
    13. Abhishek Pathak & Carlos Velasco & Charles Spence, 2020. "The sound of branding: An analysis of the initial phonemes of popular brand names," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 339-354, May.
    14. Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
    15. Richard R. Klink & Lan Wu, 2017. "Creating ethical brands: the role of brand name on consumer perceived ethicality," Marketing Letters, Springer, vol. 28(3), pages 411-422, September.
    16. Richard Klink & Lan Wu, 2014. "The role of position, type, and combination of sound symbolism imbeds in brand names," Marketing Letters, Springer, vol. 25(1), pages 13-24, March.

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