IDEAS home Printed from https://ideas.repec.org/a/kap/mktlet/v23y2012i4p917-928.html
   My bibliography  Save this article

Consumer acceptance of the mobile Internet

Author

Listed:
  • Joerg Koenigstorfer
  • Andrea Groeppel-Klein

Abstract

Technological innovations are often designed to help consumers save time. However, some consumers refuse to use innovations and downgrade their usability with increasing usage time. The purpose of this research is to find out how consumers’ personality in younger (vs. older) men (vs. women) affects behavioral choices of the mobile Internet, as an example of new technology, and how usage time affects perceived ease of use of innovative (vs. established) media. The study shows that innovativeness, low desire for social contact, and technology optimism, in interaction with demographics, determine whether consumers choose mobile Internet services over substitutes. Job-related dependency on technology and gender directly affect choice behavior. The study reveals that ease of use is downgraded as more time is spent using the mobile Internet, whereas there is no such relation for established media. The results help explain overoptimistic forecasts that were made in the field of technology acceptance. Copyright Springer Science+Business Media, LLC 2012

Suggested Citation

  • Joerg Koenigstorfer & Andrea Groeppel-Klein, 2012. "Consumer acceptance of the mobile Internet," Marketing Letters, Springer, vol. 23(4), pages 917-928, December.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:4:p:917-928
    DOI: 10.1007/s11002-012-9206-1
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11002-012-9206-1
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11002-012-9206-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Figge, Stefan, 2004. "Situation-dependent services--a challenge for mobile network operators," Journal of Business Research, Elsevier, vol. 57(12), pages 1416-1422, December.
    2. Arts, Joep W.C. & Frambach, Ruud T. & Bijmolt, Tammo H.A., 2011. "Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 134-144.
    3. West, Joel & Mace, Michael, 0. "Browsing as the killer app: Explaining the rapid success of Apple's iPhone," Telecommunications Policy, Elsevier, vol. 34(5-6), pages 270-286, June.
    4. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    5. Schiffman, Leon G. & Sherman, Elaine, 1991. "Value orientations of new-age elderly: The coming of an ageless market," Journal of Business Research, Elsevier, vol. 22(2), pages 187-194, March.
    6. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    7. Rice, Ronald E. & Katz, James E., 0. "Comparing internet and mobile phone usage: digital divides of usage, adoption, and dropouts," Telecommunications Policy, Elsevier, vol. 27(8-9), pages 597-623, September.
    8. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gerpott, Torsten J. & Ahmadi, Nima, 2015. "Determinants of willingness to look for separate international roaming services—An empirical study of mobile communication customers in Germany," International Journal of Information Management, Elsevier, vol. 35(2), pages 192-203.
    2. Gerpott, Torsten J. & Thomas, Sandra, 2014. "Empirical research on mobile Internet usage: A meta-analysis of the literature," Telecommunications Policy, Elsevier, vol. 38(3), pages 291-310.
    3. Schneider, Patricia J. & Zielke, Stephan, 2020. "Searching offline and buying online – An analysis of showrooming forms and segments," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    4. Shi, Savannah Wei & Kalyanam, Kirthi, 2018. "Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 43-59.
    5. Shareef, Mahmud Akhter & Dwivedi, Yogesh K. & Kumar, Vinod & Kumar, Uma, 2017. "Content design of advertisement for consumer exposure: Mobile marketing through short messaging service," International Journal of Information Management, Elsevier, vol. 37(4), pages 257-268.
    6. Sohn, Stefanie, 2017. "Consumer processing of mobile online stores: Sources and effects of processing fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 137-147.
    7. Hou, Jianwei & Elliott, Kevin, 2021. "Mobile shopping intensity: Consumer demographics and motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    8. Johannes D. Hattula & Walter Herzog & Ravi Dhar, 2023. "The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood," Marketing Letters, Springer, vol. 34(1), pages 35-53, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    2. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    3. Hélia Gonçalves Pereira & Maria Fátima Salgueiro & Paulo Rita, 2017. "Online determinants of e-customer satisfaction: application to website purchases in tourism," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 375-403, June.
    4. Hubert, Marco & Florack, Arnd & Gattringer, Rafael & Eberhardt, Tim & Enkel, Ellen & Kenning, Peter, 2017. "Flag up! – Flagship products as important drivers of perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 71(C), pages 154-163.
    5. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
    6. Jing Lu & Cheng Lv & Zhongzhen Yang & Mark Hansen, 2019. "Market Segmentation of New Gateway Airports Incorporating Passengers’ Curiosity," Sustainability, MDPI, vol. 11(24), pages 1-24, December.
    7. Anastasova-Chopeva, Minka & Nikolov, Dimitre & Yovchevska, Plamena, 2015. "Farmers’ Adaptation: What Factors Affecting Agricultural Innovations?," 147th Seminar, October 7-8, 2015, Sofia, Bulgaria 212249, European Association of Agricultural Economists.
    8. Rujipun Assarut & Somkiat Eiamkanchanalai, 2015. "Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 21-41.
    9. Hwang, Jinsoo & Kim, Jinkyung Jenny & Lee, Kwang-Woo, 2021. "Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    10. Nastasje Johnson & Marike Venter, 2016. "Factors Affecting Consumer Resistance to Innovation Diffusion of E-Cigarettes," Journal of Economics and Behavioral Studies, AMH International, vol. 8(5), pages 108-119.
    11. Caroline Bayart & Agnes Lancini & Catherine Viot, 2017. "L'intention d'adopter des objets connectés chez les jeunes de la génération Y et Z," Post-Print hal-01991205, HAL.
    12. Kiran Karande & Altaf Merchant & K. Sivakumar, 2012. "Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 108-125, December.
    13. Dongnyok Shim & Jungwoo Shin & So‐Yoon Kwak, 2018. "Modelling the consumer decision‐making process to identify key drivers and bottlenecks in the adoption of environmentally friendly products," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1409-1421, December.
    14. Kiran Karande & Altaf Merchant & K. Sivakumar, 2011. "Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 99-116, June.
    15. Reinhardt, Ronny & Gurtner, Sebastian, 2015. "Differences between early adopters of disruptive and sustaining innovations," Journal of Business Research, Elsevier, vol. 68(1), pages 137-145.
    16. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    17. Fortunati, Leopoldina & Taipale, Sakari, 2012. "Organization of the social sphere and typology of the residential setting: How the adoption of the mobile phone affects sociability in rural and urban locations," Technology in Society, Elsevier, vol. 34(1), pages 33-43.
    18. Bensch, Gunther & Grimm, Michael, 2024. "Behavioural constraints in energy technology uptake: Evidence from real-purchase offers in rural Rwanda and Senegal," Ruhr Economic Papers 1081, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    19. Jonas Schmidt & Tammo H. A. Bijmolt, 2020. "Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 499-518, May.
    20. Cecere, Grazia & Corrocher, Nicoletta & Battaglia, Riccardo David, 2015. "Innovation and competition in the smartphone industry: Is there a dominant design?," Telecommunications Policy, Elsevier, vol. 39(3), pages 162-175.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:23:y:2012:i:4:p:917-928. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.