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The Hot–Cold Decision Triangle: A framework for healthier choices

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  • Haiyang Yang
  • Ziv Carmon
  • Barbara Kahn
  • Anup Malani
  • Janet Schwartz
  • Kevin Volpp
  • Brian Wansink

Abstract

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Suggested Citation

  • Haiyang Yang & Ziv Carmon & Barbara Kahn & Anup Malani & Janet Schwartz & Kevin Volpp & Brian Wansink, 2012. "The Hot–Cold Decision Triangle: A framework for healthier choices," Marketing Letters, Springer, vol. 23(2), pages 457-472, June.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:2:p:457-472
    DOI: 10.1007/s11002-012-9179-0
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    References listed on IDEAS

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    3. Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
    4. Thaler, Richard H & Shefrin, H M, 1981. "An Economic Theory of Self-Control," Journal of Political Economy, University of Chicago Press, vol. 89(2), pages 392-406, April.
    5. Xavier Giné & Dean Karlan & Jonathan Zinman, 2010. "Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation," American Economic Journal: Applied Economics, American Economic Association, vol. 2(4), pages 213-235, October.
    6. Jonah Berger & Lindsay Rand, 2008. "Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 509-518, March.
    7. Brent McFerran & Darren W. Dahl & Gavan J. Fitzsimons & Andrea C. Morales, 2010. "I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 915-929, April.
    8. Jessica Wisdom & Julie S. Downs & George Loewenstein, 2010. "Promoting Healthy Choices: Information versus Convenience," American Economic Journal: Applied Economics, American Economic Association, vol. 2(2), pages 164-178, April.
    9. Young, L.R. & Nestle, M., 2002. "The contribution of expanding portion sizes to the US obesity epidemic," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 246-249.
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    12. Rebecca Ratner & Dilip Soman & Gal Zauberman & Dan Ariely & Ziv Carmon & Punam Keller & B. Kim & Fern Lin & Selin Malkoc & Deborah Small & Klaus Wertenbroch, 2008. "How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention," Marketing Letters, Springer, vol. 19(3), pages 383-397, December.
    13. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1325-1348, December.
    14. Wansink, Brian & van Ittersum, Koert, 2003. "Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 455-463, December.
    15. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    16. Kahneman,Daniel & Tversky,Amos (ed.), 2000. "Choices, Values, and Frames," Cambridge Books, Cambridge University Press, number 9780521627498, January.
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    Cited by:

    1. Camila Aparecida Borges & William Cabral-Miranda & Patricia Constante Jaime, 2018. "Urban Food Sources and the Challenges of Food Availability According to the Brazilian Dietary Guidelines Recommendations," Sustainability, MDPI, vol. 10(12), pages 1-12, December.
    2. Éric Robitaille & Marie-Claude Paquette, 2020. "Development of a Method to Locate Deserts and Food Swamps Following the Experience of a Region in Quebec, Canada," IJERPH, MDPI, vol. 17(10), pages 1-14, May.
    3. Bridle-Fitzpatrick, Susan, 2015. "Food deserts or food swamps?: A mixed-methods study of local food environments in a Mexican city," Social Science & Medicine, Elsevier, vol. 142(C), pages 202-213.

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