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The economics of demonstrations: The effect of competition on demonstration and pricing strategies

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  • Amir Heiman

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  • Amir Heiman, 2010. "The economics of demonstrations: The effect of competition on demonstration and pricing strategies," Marketing Letters, Springer, vol. 21(4), pages 351-363, December.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:4:p:351-363
    DOI: 10.1007/s11002-009-9094-1
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    References listed on IDEAS

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    6. Nizovtsev, Dmitri & Novshek, William, 2004. "Money-back guarantees and market experimentation," International Journal of Industrial Organization, Elsevier, vol. 22(7), pages 983-996, September.
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    8. Deneckere, Raymond & Marvel, Howard P & Peck, James, 1997. "Demand Uncertainty and Price Maintenance: Markdowns as Destructive Competition," American Economic Review, American Economic Association, vol. 87(4), pages 619-641, September.
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