How common is new product failure and when does it vary?
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DOI: 10.1007/s11002-021-09555-x
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- Freisinger, Elena & McCarthy, Ian P., 2024. "What fails and when? A process view of innovation failure," Technovation, Elsevier, vol. 133(C).
- Michael Klein & Fuat Sener, 2023.
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- Klein, Michael A & Sener, Fuat, 2021. "Product innovation, diffusion and endogenous growth," MPRA Paper 108470, University Library of Munich, Germany.
- Andreas Hesse & Karolin Bündgen & Saskia Claren & Sarah Frank, 2022. "Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 520-537, November.
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Keywords
New products; New product failure; Benchmarking; Consumer packaged goods;All these keywords.
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