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The role of brands in recruitment: A mixed-brand strategy approach

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  • John Kim
  • Kenneth York
  • Jeen-Su Lim

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  • John Kim & Kenneth York & Jeen-Su Lim, 2011. "The role of brands in recruitment: A mixed-brand strategy approach," Marketing Letters, Springer, vol. 22(2), pages 165-179, June.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:2:p:165-179
    DOI: 10.1007/s11002-010-9119-9
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    References listed on IDEAS

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    1. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
    2. Kardes, Frank R, 1988. "Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 225-233, September.
    3. Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen, 2007. "Leveraging brand equity to attract human capital," Marketing Letters, Springer, vol. 18(3), pages 149-164, September.
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    Cited by:

    1. Shiksha Gupta & Gordhan K. Saini, 2020. "Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands," Global Business Review, International Management Institute, vol. 21(3), pages 743-762, June.

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