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A threshold model for respondent heterogeneity

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  • Sandeep Chandukala
  • Sylvia Long-Tolbert
  • Greg Allenby

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  • Sandeep Chandukala & Sylvia Long-Tolbert & Greg Allenby, 2011. "A threshold model for respondent heterogeneity," Marketing Letters, Springer, vol. 22(2), pages 133-146, June.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:2:p:133-146
    DOI: 10.1007/s11002-010-9115-0
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    References listed on IDEAS

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    1. Hui, Michael K & Thakor, Mrugank V & Gill, Ravi, 1998. "The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 469-479, March.
    2. Swait, Joffre, 2001. "A non-compensatory choice model incorporating attribute cutoffs," Transportation Research Part B: Methodological, Elsevier, vol. 35(10), pages 903-928, November.
    3. Bauwens, Luc & Lubrano, Michel & Richard, Jean-Francois, 2000. "Bayesian Inference in Dynamic Econometric Models," OUP Catalogue, Oxford University Press, number 9780198773139.
    4. Peter Lenk & Wayne DeSarbo, 2000. "Bayesian inference for finite mixtures of generalized linear models with random effects," Psychometrika, Springer;The Psychometric Society, vol. 65(1), pages 93-119, March.
    5. Nobuhiko Terui & Masataka Ban, 2008. "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, vol. 6(4), pages 415-438, December.
    6. Timothy J. Gilbride & Greg M. Allenby, 2004. "A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules," Marketing Science, INFORMS, vol. 23(3), pages 391-406, October.
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    Cited by:

    1. Kappe, Eelco & Stadler Blank, Ashley & DeSarbo, Wayne S., 2018. "A random coefficients mixture hidden Markov model for marketing research," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 415-431.

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