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A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt

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  • Sooyeon Lee-Wingate
  • Kim Corfman

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  • Sooyeon Lee-Wingate & Kim Corfman, 2010. "A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt," Marketing Letters, Springer, vol. 21(4), pages 385-395, December.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:4:p:385-395
    DOI: 10.1007/s11002-009-9093-2
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    11. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
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    Cited by:

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    2. Bozkurt, Sıddık & Welch, Emma & Gligor, David & Gligor, Nichole & Garg, Vipul & Gopalakrishna Pillai, Kishore, 2023. "Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction," Journal of Business Research, Elsevier, vol. 165(C).
    3. Minnema, Alec & Bijmolt, Tammo H.A. & Non, Mariёlle C., 2017. "The impact of instant reward programs and bonus premiums on consumer purchase behavior," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 194-211.
    4. Saintives, Camille, 2020. "Guilt online vs. offline: What are its consequences on consumer behavior?," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Mills, Paul & Groening, Christopher, 2021. "The role of social acceptability and guilt in unethical consumer behavior: Following the crowd or their own moral compass?," Journal of Business Research, Elsevier, vol. 136(C), pages 377-388.
    6. Xian Yang & Bilian Lai & Chaolan Tang, 2023. "Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion," SAGE Open, , vol. 13(1), pages 21582440231, February.
    7. Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
    8. Susana Costa e Silva & Carla Carvalho Martins, 2017. "The relevance of cause-related marketing to post-purchase guilt alleviation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 475-494, December.
    9. Ji Yan & Kun Tian & Saeed Heravi & Peter Morgan, 2017. "The vices and virtues of consumption choices: price promotion and consumer decision making," Marketing Letters, Springer, vol. 28(3), pages 461-475, September.
    10. Béatrice Parguel & Annalisa Fraccaro & Sandrine Macé, 2021. "Compromise pricing in luxury," Post-Print halshs-03503443, HAL.
    11. Kayal, Ghadeer G. & Simintiras, Antonis C. & Rana, Nripendra P., 2017. "Investigating gender differences in consumers’ experience of guilt: A comparative study," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 71-78.
    12. Tejaswi Patil & Zillur Rahman, 2023. "A bibliometric analysis of scientific literature on guilt in marketing," Management Review Quarterly, Springer, vol. 73(3), pages 1385-1415, September.
    13. Park, Yookyung & Yi, Youjae, 2022. "Is a gift on sale “heart-discounted†? Givers’ misprediction on the value of discounted gifts and the influence of service robots," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Söderlund, Magnus & Natorina, Alona, 2024. "Service robots in a multi-party setting: An examination of robots’ ability to detect human-to-human conflict and its effects on robot evaluations," Technology in Society, Elsevier, vol. 77(C).

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