Content
September 2020, Volume 31, Issue 2
- 137-149 The past, present, and future of consumer research
by Maayan S. Malter & Morris B. Holbrook & Barbara E. Kahn & Jeffrey R. Parker & Donald R. Lehmann - 151-162 The past, present, and future of brand research
by Travis Tae Oh & Kevin Lane Keller & Scott A. Neslin & David J. Reibstein & Donald R. Lehmann - 163-174 The past, present, and future of marketing strategy
by Sibel Sozuer & Gregory S. Carpenter & Praveen K. Kopalle & Leigh M. McAlister & Donald R. Lehmann - 175-186 The past, present, and future of measurement and methods in marketing analysis
by Yu Ding & Wayne S. DeSarbo & Dominique M. Hanssens & Kamel Jedidi & John G. Lynch & Donald R. Lehmann - 187-198 The past, present, and future of innovation research
by Byung Cheol Lee & Christine Moorman & C. Page Moreau & Andrew T. Stephen & Donald R. Lehmann - 199-216 Customers’ emotions in service failure and recovery: a meta-analysis
by Sara Valentini & Chiara Orsingher & Alexandra Polyakova - 217-230 Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction
by Kyeong Sam Min & Jae Min Jung & Kisang Ryu & Curtis Haugtvedt & Sathiadev Mahesh & John Overton - 231-245 Effects of firm-, industry-, and country-level innovation on firm performance
by Yufei Zhang & G. Tomas M. Hult & David J. Ketchen & Roger J. Calantone - 247-264 Boys do not cry: the negative effects of brand masculinity on brand emotions
by Benjamin Boeuf - 265-277 Touch vs. click: how computer interfaces polarize consumers’ evaluations
by Xiaoyu Wang & Hean Tat Keh & Hongrui Zhao & Yijie Ai - 279-298 Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
by Kunal Swani & Lauren I. Labrecque - 299-310 Technical nomenclature, everyday language, and consumer inference
by Ruomeng Wu & Esta D. Shah & Frank R. Kardes & Robert S. Wyer
March 2020, Volume 31, Issue 1
- 1-2 Launching the Idea Corners section of Marketing Letters
by Peter N. Golder & Sandy D. Jap - 3-6 Speciesism: an obstacle to AI and robot adoption
by Bernd Schmitt - 7-12 The cannabis industry: a natural laboratory for marketing strategy research
by Mitchell C. Olsen & Keith Marion Smith - 13-17 The Second Digital Revolution
by Aric Rindfleisch - 19-23 Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
by Geoffrey R. O. Durso & Kelly L. Haws & Baldwin M. Way - 25-29 Using technology to bring online convenience to offline shopping
by Marnik G. Dekimpe & Inge Geyskens & Katrijn Gielens - 31-35 Why do consumers think it is fair to pay more when buying from producers versus retailers?
by Gabriel E. Gonzales & Lisa E. Bolton & Margaret G. Meloy - 37-48 “See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels
by Qiang Liu & Hongju Liu & Manohar Kalwani - 49-71 Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
by Marius Johnen & Oliver Schnittka - 73-87 Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
by Jiamin Yin & Yansu Wang & Jun Pang & Kanliang Wang - 89-104 Can negative buzz increase awareness and purchase intent?
by Jung Ah Han & Elea McDonnell Feit & Shuba Srinivasan - 105-120 Celebrity influence on word of mouth: the interplay of power states and power expectations
by Veronica L. Thomas & Kendra Fowler & Christina Saenger
December 2019, Volume 30, Issue 3
- 221-232 How do successful scholars get their best research ideas? An exploration
by Cathy Cao & Xinyu Cao & Matthew Cashman & Madhav Kumar & Artem Timoshenko & Jeremy Yang & Shuyi Yu & Jerry Zhang & Yuting Zhu & Birger Wernerfelt - 233-243 Poverty, consumption, and counterintuitive behavior
by Andrew Bryant & Ronald Paul Hill - 245-260 Influence of the “benefit of the doubt” in online auctions
by Yael Steinhart & Michael Kamins & David Mazursky - 261-274 “It is better to be loved than feared: Machiavellianism and the dark side of internal networking”
by Riley Dugan & Maria Rouziou & Bryan Hochstein - 275-291 When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness
by Eline L. E. De Vries - 293-305 The effects of relationship length on customer profitability after a service recovery
by Mathieu Béal & William Sabadie & Yany Grégoire - 307-319 Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives
by Ji Kyung Park & Carlos J. Torelli & Alokparna (Sonia) Basu Monga & Deborah Roedder John - 321-334 Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
by Natalina Zlatevska & Rafi M. M. I. Chowdhury & Leona Tam & Stephen Holden - 335-347 Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions
by Chao Miao & Michael J. Barone & Shanshan Qian & Ronald H. Humphrey
June 2019, Volume 30, Issue 2
- 121-137 Research productivity of faculty at 30 leading marketing departments
by Stijn M. J. van Osselaer & Sarah Lim - 139-150 The Pareto rule in marketing revisited: is it 80/20 or 70/20?
by Daniel M. McCarthy & Russell S. Winer - 151-165 Shipping fee schedules and return behavior
by Anke Lepthien & Michel Clement - 167-178 Matte matters: when matte packaging increases perceptions of food naturalness
by Eva Marckhgott & Bernadette Kamleitner - 179-191 Sniping in soft-close online auctions: empirical evidence from overstock
by Wen Cao & Qinyang Sha & Zhiyong Yao & Dingwei Gu & Xiang Shao - 193-205 The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
by Bruce E. Pfeiffer & Hélène Deval & David H. Silvera & Maria L. Cronley & Frank R. Kardes - 207-217 The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
by Kunter Gunasti & Timucin Ozcan - 219-220 Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
by Cathy Nguyen & Jenni Romaniuk & Margaret Faulkner & Justin Cohen
March 2019, Volume 30, Issue 1
- 1-12 Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
by Seo Young Kim & Bernd H. Schmitt & Nadia M. Thalmann - 13-25 A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
by Sandra Pauser & Udo Wagner - 27-43 Consuming together (versus separately) makes the heart grow fonder
by Ximena Garcia-Rada & Lalin Anik & Dan Ariely - 45-56 Spending as protection: the need for safety increases preference for luxury products
by Han Ma & Hannah K. Bradshaw & Narayan Janakiraman & Sarah E. Hill - 57-73 Brand loyalty evolution and the impact of category characteristics
by Gauthier Casteran & Polymeros Chrysochou & Lars Meyer-Waarden - 75-90 Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
by Tae Hyun Baek & Sukki Yoon & Seeun Kim & Yeonshin Kim - 91-105 Roles of a preselling strategy under asymmetric information
by Xi Wang & Xu Guan & Zelong Yi - 107-118 Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
by Ricardo Montoya & Constanza Flores - 119-119 Correction to: The message in the box: how exposure to money affects charitable giving
by Ahmet Ekici & Aminreza Shiri & Carter A. Mandrik
December 2018, Volume 29, Issue 4
- 405-419 Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
by Jacob Brower & Pravin Nath - 421-434 Should donation ads include happy victim images? The moderating role of regulatory focus
by Yael Zemack-Rugar & Sona Klucarova-Travani - 435-449 Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior
by Olivia Petit & Carlos Velasco & Charles Spence - 451-463 Narratives of technology consumption in the face of marketplace discrimination
by Akon E. Ekpo & Benét DeBerry-Spence & Geraldine Rosa Henderson & Joseph Cherian - 465-483 Customer participation in service recovery: a meta-analysis
by Yves Van Vaerenbergh & Simon Hazée & Annelies Costers - 485-499 The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity
by Andrea Ordanini & Joseph C. Nunes & Anastasia Nanni - 501-519 Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
by Felix Septianto & Billy Sung & Yuri Seo & Nursafwah Tugiman
September 2018, Volume 29, Issue 3
- 275-289 A typology of brand alliances and consumer awareness of brand alliance integration
by Casey E. Newmeyer & R. Venkatesh & Julie A. Ruth & Rabikar Chatterjee - 291-305 Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment
by Alberto Sa Vinhas & Richard Gibbs - 307-318 Protecting positioning innovations: the emergence of non-traditional trademark registrations
by Saurabh Mishra & Demetrios Vakratsas & Alexander V. Krasnikov - 319-335 The effect of traditionally marginalized groups in advertising on consumer response
by Enrica N. Ruggs & Jennifer Ames Stuart & Linyun W. Yang - 337-350 Warmer or cooler: the influence of ambient temperature on complex choices
by Luqiong Tong & Rui (Juliet) Zhu & Yuhuang Zheng & Ping Zhao - 351-362 Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior
by David L. Alexander & Ashley Stadler Blank - 363-376 The differentiated effect of advertising on readership: evidence from a two-sided market approach
by Marc Ivaldi & Catherine Muller-Vibes - 377-389 The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being
by Johanna Brunneder & Utpal Dholakia - 391-404 In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
by Samer Sarofim & Frank G. Cabano
June 2018, Volume 29, Issue 2
- 123-136 Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment
by Timothy P. Derdenger - 137-149 The message in the box: how exposure to money affects charitable giving
by Ahmet Ekici & Aminreza Shiri - 151-163 How reviewers’ use of profanity affects perceived usefulness of online reviews
by Michael Hair & Timucin Ozcan - 165-176 Effects of physical cleansing on subsequent unhealthy eating
by Jungkeun Kim & Jae-Eun Kim & Jongwon Park - 177-188 Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing
by Oguz Ali Acar - 189-205 Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
by Minyoung Kim & Sunghoon Kim & Jongkuk Lee - 207-223 The effect of control priming on irresponsible financial behavior
by Mohammed Hazzouri & Kelley J. Main - 225-239 The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
by Elizabeth A. Minton & Richie L. Liu & Christopher T. Lee - 241-259 Implicit and explicit preferences for brand name sounds
by Ruth Pogacar & Michal Kouril & Thomas P. Carpenter & James J. Kellaris - 261-273 Penny wise and pound foolish? How thinking style affects price cognition
by Lingjiang Lora Tu & Chris Pullig
March 2018, Volume 29, Issue 1
- 1-12 Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
by Nicole Hanson & Wonjoo Yun - 13-21 PLease do not answer if you are reading this: respondent attention in online panels
by Leonard J. Paas & Meike Morren - 23-35 Visual attention, buying impulsiveness, and consumer behavior
by Hayk Khachatryan & Alicia Rihn & Bridget Behe & Charles Hall & Ben Campbell & Jennifer Dennis & Chengyan Yue - 37-48 Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
by Cathy Nguyen & Jenni Romaniuk & Margaret Faulkner & Justin Cohen - 49-60 Place the good after the bad: effects of emotional shifts on consumer memory
by Gianluigi Guido & Marco Pichierri & Giovanni Pino - 61-72 What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency
by Rufina Gafeeva & Erik Hoelzl & Holger Roschk - 73-85 When the purpose lies within: Maximizers and satisfaction with autotelic choices
by Michail D. Kokkoris - 87-100 Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions
by Tereza Dean & David A. Griffith & Roger J. Calantone - 101-113 Risking the self: the impact of self-esteem on negative word-of-mouth behavior
by Matthew Philp & Martin A. Pyle & Laurence Ashworth - 115-122 Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring
by Erik L. Olson
December 2017, Volume 28, Issue 4
- 491-507 The Pareto rule for frequently purchased packaged goods: an empirical generalization
by Baek Jung Kim & Vishal Singh & Russell S. Winer - 509-522 What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
by Magdalena Bekk & Matthias Spörrle & Franziska Völckner & Erika Spieß & Ralph Woschée - 523-535 Brand user profiles seldom change and seldom differ
by Zachary Anesbury & Maxwell Winchester & Rachel Kennedy - 537-550 The effect of loyalty program expiration policy on consumer behavior
by Els Breugelmans & Yuping Liu-Thompkins - 551-564 The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context
by Jun Ye & Beibei Dong & Ju-Yeon Lee - 565-577 Using sublexical priming to enhance brand name phonetic symbolism effects in young children
by Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski & Tina M. Lowrey - 579-589 Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy
by Ozge Yucel-Aybat & Thomas Kramer - 591-605 The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods
by Jungkeun Kim - 607-619 The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
by Jenny Doorn & Marjolijn Onrust & Peter C. Verhoef & Marnix S. Bügel - 621-635 Exploring the unintended negative impact of an ethical climate in competitive environments
by Bryan W. Hochstein & William J. Zahn & Willy Bolander - 637-649 The interactive effects of goal orientation and leadership style on sales performance
by Juliano Domingues & Valter Afonso Vieira & Raj Agnihotri - 651-662 If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
by Daniel C. Brannon & Brandon W. Soltwisch
September 2017, Volume 28, Issue 3
- 335-339 The future of Marketing Letters
by Peter N. Golder & Sandy Jap & Joel H. Steckel - 341-355 The impact of advertising content on movie revenues
by Vithala R. Rao & S. Abraham (Avri) Ravid & Richard T. Gretz & Jialie Chen & Suman Basuroy - 357-369 Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims
by Joon Yong Seo & Debra L. Scammon - 371-384 The value of winning: endorsement returns in individual sports
by Dirk F. Gerritsen & Saskia van Rheenen - 385-395 How psychological contracts motivate employer-brand patronage
by Yoshiko DeMotta & Sankar Sen - 397-409 The influence of graphical versus numerical information representation modes on the compromise effect
by Jungkeun Kim - 411-422 Creating ethical brands: the role of brand name on consumer perceived ethicality
by Richard R. Klink & Lan Wu - 423-436 Using segment level stability to select target segments in data-driven market segmentation studies
by Sara Dolnicar & Friedrich Leisch - 437-447 Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
by Michael J. Barone & T. J. Bae & Shanshan Qian & Jason d’Mello - 449-460 The effects of uppercase and lowercase wordmarks on brand perceptions
by Xiaobing Xu & Rong Chen & Maggie Wenjing Liu - 461-475 The vices and virtues of consumption choices: price promotion and consumer decision making
by Ji Yan & Kun Tian & Saeed Heravi & Peter Morgan - 477-490 Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline
by Hojin Jung
June 2017, Volume 28, Issue 2
- 171-187 Co-producing with consumers: how varying levels of control and co-production impact affect
by Jennifer Stevens & Carol L. Esmark & Stephanie M. Noble & Na Young Lee - 189-204 Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
by Peter M. Fischer & Katharina P. Zeugner-Roth - 205-218 Impact of age on brand awareness sets: a turning point in consumers’ early 60s
by Raphaëlle Lambert-Pandraud & Gilles Laurent & Etienne Mullet & Carolyn Yoon - 219-230 When do unethical brand perceptions spill over to competitors?
by Rebecca K. Trump & Kevin P. Newman - 231-240 Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
by Mario Farsky & Oliver Schnittka & Henrik Sattler & Björn Höfer & Carina Lorth - 241-253 The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
by Benedikt Schnurr & Alexandra Brunner-Sperdin & Nicola E. Stokburger-Sauer - 255-266 Relationship type, perceived trust, and ambiguity aversion
by Hsin-Hsien Liu & Jung-Hua Chang - 267-279 Hoping grey goes green: air pollution’s impact on consumer automobile choices
by Jia Li & Charles C. Moul & Wanqing Zhang - 281-291 Assessing corporate demand for sponsorship: marketing costs in the financial services industry
by Jonathan A. Jensen - 293-303 Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
by Antonia Mantonakis & Norbert Schwarz & Amanda Wudarzewski & Carolyn Yoon - 305-319 Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization
by Chun Zhang & Julie Juan Li & Ying Huang - 321-333 Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
by James Mark Mayer & Plamen Peev
March 2017, Volume 28, Issue 1
- 1-14 Brand love: development and validation of a practical scale
by Richard P. Bagozzi & Rajeev Batra & Aaron Ahuvia - 15-27 The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products
by Pierrick Gomez & Carolina O. C. Werle & Olivier Corneille - 29-42 Is what you choose what you want?—outlier detection in choice-based conjoint analysis
by Yu-Cheng Ku & Tsun-Feng Chiang & Sheng-Mao Chang - 43-57 A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
by M. Billur Akdeniz & Roger J. Calantone - 59-69 The influence of positive affect on consideration set formation in memory-based choice
by Michael J. Barone & Alexander Fedorikhin & David E. Hansen - 71-83 Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
by Aaron M. Garvey & Simon J. Blanchard & Karen Page Winterich - 85-97 How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
by Goksel Yalcinkaya & Tevfik Aktekin & Sengun Yeniyurt & Setiadi Umar - 99-112 Distortion of price discount perceptions through the left-digit effect
by Chien-Huang Lin & Jyh-Wen Wang - 113-125 Exchange and refund of complementary products
by Yoonju Han & Sandeep R. Chandukala & Hai Che - 127-138 What really matters in attraction effect research: when choices have economic consequences
by Marcel Lichters & Paul Bengart & Marko Sarstedt & Bodo Vogt - 139-154 Setting prices in mixed logit model designs
by Andreas Falke & Harald Hruschka - 155-168 “No sale” items in auctions: do they really matter?
by Bruce L. Alford & Otis W. Gilley & Charles M. Wood & Obinna Obilo - 169-169 Erratum to: Distortion of price discount perceptions through the left-digit effect
by Chien-Huang Lin & Jyh-Wen Wang
December 2016, Volume 27, Issue 4
- 611-626 Do stock prices undervalue investments in advertising?
by Yun Kyung Oh & Huseyin Gulen & Jung-Min Kim & William T. Robinson - 627-644 Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
by Hu Xie & Elizabeth A. Minton & Lynn R. Kahle - 645-659 Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
by Joon Yong Seo & Sukki Yoon & Milena Vangelova - 661-674 Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
by Edwin Love & Mark Staton & Jeff D. Rotman - 675-686 The effects of the experience recommendation on short- and long-term happiness
by Maria Sääksjärvi & Katarina Hellén & Pieter Desmet - 687-697 Price discrimination through multi-level loyalty programs
by Serdar Sayman & Murat Usman - 699-699 Erratum to: Price discrimination through multi-level loyalty programs
by Serdar Sayman & Murat Usman - 701-713 Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
by Angeline G. A. Nariswari & Qimei Chen - 715-727 How competitor brand names affect within-brand choices
by Kunter Gunasti & Berna Devezer - 729-741 Response style corrected market segmentation for ordinal data
by Bettina Grün & Sara Dolnicar - 743-752 Benchmarking buyer behavior towards new brands
by Giang Trinh & Jenni Romaniuk & Arry Tanusondjaja - 753-764 Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
by Courtney Szocs & Dipayan Biswas - 765-777 The effect of category label specificity on consumer choice
by Hee Jin Kim & Song Oh Yoon - 779-779 Erratum to: The effect of category label specificity on consumer choice
by Hee Jin Kim & Song Oh Yoon - 781-789 Self-construal and feature centrality
by Huifang Mao & Xingbo Li & Kalpesh Kaushik Desai & Shailendra Pratap Jain - 791-804 Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
by Reo Song & Sungha Jang & Gangshu (George) Cai
December 2015, Volume 26, Issue 4
- 411-422 The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
by Romain Cadario - 423-436 The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
by Marco Caliendo & Michel Clement & Edlira Shehu - 437-448 Choice set induced conflict, deliberation, and persistent preference
by A. Muthukrishnan & Robin Chark - 449-459 Feedback weakens the attraction effect in repeated choices
by Sowon Ahn & Juyoung Kim & Young-Won Ha - 461-471 Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
by Andrzej Falkowski & Justyna Olszewska & Joanna Ulatowska - 473-488 The double benefits of consumer certainty: combining risk and range effects
by Erik Maier & Robert Wilken & Florian Dost - 489-500 Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
by Steven D’Alessandro & Lester Johnson & David Gray & Leanne Carter - 501-512 I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking
by Rebecca Trump & Stacey Finkelstein & Paul Connell - 513-523 Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
by Eun Lee & Chan Park - 525-534 What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
by Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski - 535-548 Measuring willingness to pay: do direct methods work for premium durables?
by Michael Löffler - 549-563 Sounds good: Phonetic sound patterns in top brand names
by Ruth Pogacar & Emily Plant & Laura Rosulek & Michal Kouril - 565-578 Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
by Joëlle Vanhamme & Valérie Swaen & Guido Berens & Catherine Janssen - 579-592 Implications of minimum contract durations on customer retention
by Jan Becker & Martin Spann & Timo Schulze - 593-606 The role of visual art in enhancing perceived prestige of luxury brands
by Hsiao-Ching Lee & Wei-Wei Chen & Chih-Wei Wang - 607-618 Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay
by Kivilcim Dogerlioglu-Demir & Cenk Koçaş - 619-629 The multiple roles of fit between brand alliance partners in alliance attitude formation
by Bendik Samuelsen & Lars Olsen & Kevin Keller - 631-641 The impact of consumer avatars in Internet retailing on self-congruity with brands
by Alexandra Aguirre-Rodriguez & Adriana Bóveda-Lambie & Paul Miniard - 643-659 How collinearity affects mixture regression results
by Jan-Michael Becker & Christian Ringle & Marko Sarstedt & Franziska Völckner - 661-678 It’s all relative: how customer-perceived competitive advantage influences referral intentions
by Martin Mende & Scott Thompson & Christian Coenen - 679-690 Network externalities in online video games: an empirical analysis utilizing online product ratings
by Yong Liu & Enping Mai & Jun Yang - 691-702 Is it fun or exercise? The framing of physical activity biases subsequent snacking
by Carolina Werle & Brian Wansink & Collin Payne - 703-714 Exploring the relationship between corporate social responsibility and firm innovation
by Xueming Luo & Shuili Du - 715-726 Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion
by Laura Smarandescu & Terence Shimp - 727-727 Erratum to: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
by Jeen-Su Lim & Abdulrahman Al-Aali & John Heinrichs
September 2015, Volume 26, Issue 3
- 237-243 Measure twice and cut once: the carpenter’s rule still applies
by Wagner Kamakura - 245-255 Appropriate use of single-item measures is here to stay
by Lars Bergkvist - 257-260 On the limits of research rigidity: the number of items in a scale
by Ulf Böckenholt & Donald Lehmann - 261-264 The “new wave” in studying Asian markets and consumers
by Bernd Schmitt - 265-278 They are not all same: variations in Asian consumers’ value perceptions of luxury brands
by Paurav Shukla & Jaywant Singh & Madhumita Banerjee - 279-292 Conspicuous consumption and income inequality in an emerging economy: evidence from India
by Saravana Jaikumar & Ankur Sarin - 293-308 Consumer store choice in Asian markets
by Yusong Wang & David Bell - 309-320 Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
by Emanuel de Bellis & Christian Hildebrand & Kenichi Ito & Andreas Herrmann - 321-333 The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
by Jin Han & Yong Sohn & Kun Yoo - 335-361 The case of wine: understanding Chinese gift-giving behavior
by Ye Yang & Angela Paladino - 363-376 Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
by Subhadip Roy & Abhijit Guha & Abhijit Biswas - 377-390 Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
by Dongwoo Ko & Yuri Seo & Sang-Uk Jung - 391-409 Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese
by Wan-Chen Wang & Charles Chien & Luiz Moutinho
June 2015, Volume 26, Issue 2
- 115-125 Multiplicity of equilibria and information structures in empirical games: challenges and prospects
by Ron Borkovsky & Paul Ellickson & Brett Gordon & Victor Aguirregabiria & Pedro Gardete & Paul Grieco & Todd Gureckis & Teck-Hua Ho & Laurent Mathevet & Andrew Sweeting - 127-139 Advancing research on loyalty programs: a future research agenda
by Els Breugelmans & Tammo Bijmolt & Jie Zhang & Leonardo Basso & Matilda Dorotic & Praveen Kopalle & Alec Minnema & Willem Mijnlieff & Nancy Wünderlich - 141-152 Platforms: a multiplicity of research opportunities
by S. Sriram & Puneet Manchanda & Mercedes Bravo & Junhong Chu & Liye Ma & Minjae Song & Scott Shriver & Upender Subramanian - 153-164 The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
by Françoise Simon & Vesselina Tossan & Chantal Guesquière - 165-173 A simple heuristic for obtaining pareto/NBD parameter estimates
by Pablo Marshall - 175-186 The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models
by Girish Punj - 187-200 Motivational profiling of store brand shoppers: Differences across quality tiers
by Mercedes Martos-Partal & Oscar González-Benito & Mariana Fustinoni-Venturini - 201-211 Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect
by Jaakko Aspara & Arvid Hoffmann - 213-223 When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons
by Michael Barone & Keith Lyle & Karen Winterich