Why consumers respond differently to absolute versus percentage descriptions of quantities
Author
Abstract
Suggested Citation
DOI: 10.1007/s11002-012-9189-y
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Manoj Thomas & Vicki Morwitz, 2005. "Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 54-64, June.
- Hyeong Kim & Thomas Kramer, 2006. "The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices," Marketing Letters, Springer, vol. 17(3), pages 193-203, July.
- Marc Vanhuele & X. Drèze, 2002. "Measuring the Price Knowledge Shoppers Bring to the Store," Post-Print hal-00457563, HAL.
- repec:cup:judgdm:v:4:y:2009:i:6:p:436-446 is not listed on IDEAS
- Manoj Thomas & Daniel H. Simon & Vrinda Kadiyali, 2010. "The Price Precision Effect: Evidence from Laboratory and Market Data," Marketing Science, INFORMS, vol. 29(1), pages 175-190, 01-02.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- De Vries, Eline L.E. & Zhang, Sha, 2020. "The effectiveness of random discounts for migrating customers to the mobile channel," Journal of Business Research, Elsevier, vol. 110(C), pages 272-281.
- Chang, Hsiu-Hua & Lu, Long-Chuan & Kuo, Tzu-Chiao, 2024. "Are discounts useful in promoting suboptimal foods for sustainable consumption and production? The interaction effects of original prices, discount presentation modes, and product types," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Weathers, Danny & Swain, Scott D. & Makienko, Igor, 2015. "When and how should retailers rationalize the size and duration of price discounts?," Journal of Business Research, Elsevier, vol. 68(12), pages 2610-2618.
- Richard C. Hanna & Scott D. Swain & Paul D. Berger, 2016. "Optimizing time-limited price promotions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 77-92, July.
- Aku-Ville Lehtimäki & Kent B. Monroe & Outi Somervuori, 2019. "The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(1), pages 76-85, February.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
- VANHUELE, Marc & LAURENT, Gilles & DREZE, Xavier, 2005. "Consumers' immediate memory for prices," HEC Research Papers Series 813, HEC Paris.
- Meng, Charlotte C., 2023. "The price paid: Heuristic thinking and biased reference points in the housing market," Journal of Urban Economics, Elsevier, vol. 134(C).
- Cardella, Eric & Seiler, Michael J., 2016.
"The effect of listing price strategy on real estate negotiations: An experimental study,"
Journal of Economic Psychology, Elsevier, vol. 52(C), pages 71-90.
- Eric Cardella & Michael J. Seiler, 2016. "The Effect of Listing Price Strategy on Real Estate Negotiations: An Experimental Study," Framed Field Experiments 00623, The Field Experiments Website.
- Manoj Thomas, 2013. "Commentary on behavioral price research: the role of subjective experiences in price cognition," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 141-145, September.
- Lillian L. Cheng & Kent B. Monroe, 2013. "An appraisal of behavioral price research (part 1): price as a physical stimulus," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 103-129, September.
- Hung, Hui-Hsi & Cheng, Yin-Hui & Chuang, Shih-Chieh & Yu, Annie Pei-I & Lin, Yu-Ting, 2021. "Consistent price endings increase consumers perceptions of cheapness," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Santana, Shelle & Thomas, Manoj & Morwitz, Vicki G., 2020. "The Role of Numbers in the Customer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 138-154.
- Zhenling Jiang, 2022. "An Empirical Bargaining Model with Left-Digit Bias: A Study on Auto Loan Monthly Payments," Management Science, INFORMS, vol. 68(1), pages 442-465, January.
- Zhu, Zhiwen & Behe, Bridget & Huddleston, Patricia & Sage, Lynnell, 2017. "How do pricing and the representation of price affect consumer evaluation of nursery products? A conjoint analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), March.
- Converse, Benjamin A. & Dennis, Patrick J., 2018. "The role of “Prominent Numbers” in open numerical judgment: Strained decision makers choose from a limited set of accessible numbers," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 94-107.
- Macé, Sandrine, 2012. "The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing," Journal of Retailing, Elsevier, vol. 88(1), pages 115-130.
- DAMAY, Coralie, 2007. "Mémorisation des prix par les enfants : Que nous apprennent leurs erreurs de rappel ?," HEC Research Papers Series 871, HEC Paris.
- Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017.
"End of 9-endings, price recall, and price perceptions,"
Economics Letters, Elsevier, vol. 155(C), pages 157-163.
- Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 155, pages 157-163.
- Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
- Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
- Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
- Snir, Avichai & Levy, Daniel, 2021.
"If You Think 9-Ending Prices Are Low, Think Again,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
- Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
- Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
- Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
- Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
- Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
- Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
- Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
- Kukar-Kinney, Monika & Ridgway, Nancy M. & Monroe, Kent B., 2012. "The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers," Journal of Retailing, Elsevier, vol. 88(1), pages 63-71.
- Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
- Peter D. Lunn & Marek Bohacek, 2017.
"Price transparency in residential electricity: Experiments for regulatory policy,"
Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 1(2), pages 31-37, September.
- Lunn, Pete & Bohacek, Marek, 2016. "Price Transparency in Residential Electricity: Experiments for Regulatory Policy," Papers WP543, Economic and Social Research Institute (ESRI).
- Lunn, Pete, 2018. "Price Transparency in Residential Electricity: Experiments for Regulatory Policy," Papers RB201804, Economic and Social Research Institute (ESRI).
- Jain, Gaurav & Gaeth, Gary J. & Nayakankuppam, Dhananjay & Levin, Irwin P., 2020. "Revisiting attribute framing: The impact of number roundedness on framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 161(C), pages 109-119.
- Chakraborty, Ratula & Dobson, Paul W. & Seaton, Jonathan S. & Waterson, Michael, 2015.
"Pricing in inflationary times: The penny drops,"
Journal of Monetary Economics, Elsevier, vol. 76(C), pages 71-86.
- Chakraborty, Ratula & Dobson, Paul & Seaton, Jonathan S. & Waterson, Michael, 2011. "Pricing in inflationary times- the penny drops," Economic Research Papers 270749, University of Warwick - Department of Economics.
- Chakraborty, Ratula & Dobson, Paul & Seaton, Jonathan S. & Waterson, Michael, 2011. "Pricing in inflationary times- the penny drops," The Warwick Economics Research Paper Series (TWERPS) 975, University of Warwick, Department of Economics.
More about this item
Keywords
Analogue magnitude codes; Face values; Percentages; Pricing; Price evaluations;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:23:y:2012:i:4:p:943-957. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.