Marketing and politics: Models, behavior, and policy implications
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DOI: 10.1007/s11002-012-9185-2
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Cited by:
- Brett R. Gordon & Wesley R. Hartmann, 2013.
"Advertising Effects in Presidential Elections,"
Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
- Gordon, Brett R. & Hartmann, Wesley R., 2011. "Advertising Effects in Presidential Elections," Research Papers 2080, Stanford University, Graduate School of Business.
- Beth L. Fossen & Girish Mallapragada & Anwesha De, 2021. "Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements," Marketing Science, INFORMS, vol. 40(2), pages 305-324, March.
- Li, Xiaolin & Rao, Raghunath Singh & Narasimhan, Om & Gao, Xing, 2022. "Stay positive or go negative? Memory imperfections and messaging strategy," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1127-1149.
- Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.
- Brett R. Gordon & Wesley R. Hartmann, 2016.
"Advertising competition in presidential elections,"
Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
- Gordon, Brett R. & Hartmann, Wesley R., 2013. "Advertising Competition in Presidential Elections," Research Papers 2131, Stanford University, Graduate School of Business.
- Maria Petrova & Ananya Sen & Pinar Yildirim, 2021.
"Social Media and Political Contributions: The Impact of New Technology on Political Competition,"
Management Science, INFORMS, vol. 67(5), pages 2997-3021, May.
- Maria Petrova & Ananya Sen & Pinar Yildirim, 2020. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Papers 2011.02924, arXiv.org.
- Avidit Acharya & Takuo Sugaya & Eray Turkel, 2022. "Electoral Campaigns as Dynamic Contests," "Marco Fanno" Working Papers 0293, Dipartimento di Scienze Economiche "Marco Fanno".
- Li, Xiaolin & Singh Rao, Raghunath & Narasimhan, Om & Gao, Xing, 2022. "Stay positive or go negative? Memory imperfections and messaging strategy," LSE Research Online Documents on Economics 113556, London School of Economics and Political Science, LSE Library.
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Political marketing; Elections; Campaigns; Advertising;All these keywords.
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