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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

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  • Omar Merlo
  • Seigyoung Auh

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  • Omar Merlo & Seigyoung Auh, 2009. "The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance," Marketing Letters, Springer, vol. 20(3), pages 295-311, September.
    • Handle: RePEc:kap:mktlet:v:20:y:2009:i:3:p:295-311
    DOI: 10.1007/s11002-009-9072-7
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    References listed on IDEAS

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    1. Sue Pulendran & Richard Speed & Robert E. Widing II, 2000. "The Antecedents and Consequences of Market Orientation in Australia," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 119-143, September.
    2. Slater, Stanley F. & Narver, John C., 2000. "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 69-73, April.
    3. Danny Miller & Peter H. Friesen, 1982. "Innovation in conservative and entrepreneurial firms: Two models of strategic momentum," Strategic Management Journal, Wiley Blackwell, vol. 3(1), pages 1-25, January.
    4. N. Venkatraman, 1989. "Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement," Management Science, INFORMS, vol. 35(8), pages 942-962, August.
    5. Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
    6. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    7. Evans, Martin G., 1985. "A Monte Carlo study of the effects of correlated method variance in moderated multiple regression analysis," Organizational Behavior and Human Decision Processes, Elsevier, vol. 36(3), pages 305-323, December.
    8. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    9. Morris, Michael H. & Paul, Gordon W., 1987. "The relationship between entrepreneurship and marketing in established firms," Journal of Business Venturing, Elsevier, vol. 2(3), pages 247-259.
    10. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
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    Cited by:

    1. Dev K. Dutta & Vishal K. Gupta & Xiujian Chen, 2016. "A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 313-348, September.
    2. Jinwan Cho & Eunmi Kim & Insik Jeong, 2017. "International orientation and cross-functional integration in new product development," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 226-252, December.
    3. Lourdes Cauzo Bottala & María Ángeles Revilla Camacho, 2013. "A qualitative and longitudinal analysis of market orientation," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 694-704, May.
    4. Rostain, Marjolaine, 2021. "The impact of organizational culture on entrepreneurial orientation: A meta-analysis," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    5. Yinghong Susan Wei & Hugh O’Neill & Nan Zhou, 2020. "How Does Perceived Integrity in Leadership Matter to Firms in a Transitional Economy?," Journal of Business Ethics, Springer, vol. 167(4), pages 623-641, December.
    6. V Kumar & Amalesh Sharma & Shaphali Gupta, 2017. "Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 164-185, March.
    7. Feng, Cong & Patel, Pankaj C. & Xiang, Kexin, 2020. "The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 370-385.
    8. Lee, Ruby P. & Wei, Susan, 2023. "Do employee orientation and societal orientation matter in the customer orientation—Performance link?," Journal of Business Research, Elsevier, vol. 159(C).
    9. Kemper, Jan & Schilke, Oliver & Reimann, Martin & Wang, Xuyi & Brettel, Malte, 2013. "Competition-motivated corporate social responsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1954-1963.
    10. Mansour Lotayif, 2017. "Covering International Marketing Influences on Firm International Performance: Evidences from GCC," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(8), pages 274-274, July.
    11. Deutscher, Franziska & Zapkau, Florian B. & Schwens, Christian & Baum, Matthias & Kabst, Ruediger, 2016. "Strategic orientations and performance: A configurational perspective," Journal of Business Research, Elsevier, vol. 69(2), pages 849-861.
    12. Merlo, Omar & Auh, Seigyoung, 2010. "Marketing’s strategic influence in Australian firms: A review and survey," Australasian marketing journal, Elsevier, vol. 18(2), pages 49-56.
    13. Yun Hee Cho & Joo-Heon Lee, 2020. "A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
    14. Merlo, Omar & Lukas, Bryan A. & Whitwell, Gregory J., 2012. "Marketing's reputation and influence in the firm," Journal of Business Research, Elsevier, vol. 65(3), pages 446-452.
    15. Meziyet UYANIK & Cemal YÃœKSELEN, 2020. "The Other Side Of The Coin In An Organization - Wide Marketing Concept," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 12(1), pages 62-77, March.
    16. Silvia Ayuso & Francisco Ernesto Navarrete‐Báez, 2018. "How Does Entrepreneurial and International Orientation Influence SMEs' Commitment to Sustainable Development? Empirical Evidence from Spain and Mexico," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(1), pages 80-94, January.
    17. Bhandari, Krishna Raj & Rana, Sudhir & Paul, Justin & Salo, Jari, 2020. "Relative exploration and firm performance: Why resource-theory alone is not sufficient?," Journal of Business Research, Elsevier, vol. 118(C), pages 363-377.

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