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When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers

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  • François Carrillat
  • Daniel Ladik
  • Renaud Legoux

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Suggested Citation

  • François Carrillat & Daniel Ladik & Renaud Legoux, 2011. "When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers," Marketing Letters, Springer, vol. 22(3), pages 283-296, September.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:3:p:283-296
    DOI: 10.1007/s11002-010-9125-y
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    References listed on IDEAS

    as
    1. Tsiros, Michael & Mittal, Vikas, 2000. "Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 401-417, March.
    2. repec:cup:judgdm:v:3:y:2008:i::p:371-388 is not listed on IDEAS
    3. Tilottama Chowdhury & S. Ratneshwar & Praggyan Mohanty, 2009. "The time-harried shopper: Exploring the differences between maximizers and satisficers," Marketing Letters, Springer, vol. 20(2), pages 155-167, June.
    4. Daniel Z. Levin & Rob Cross, 2004. "The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer," Management Science, INFORMS, vol. 50(11), pages 1477-1490, November.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Michail D. Kokkoris, 2018. "When the purpose lies within: Maximizers and satisfaction with autotelic choices," Marketing Letters, Springer, vol. 29(1), pages 73-85, March.
    2. Mittal, Banwari, 2016. "The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 361-370.
    3. Ana Alina Tudoran, 2022. "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 351-374, March.
    4. Ali Besharat & Daniel Ladik & François Carrillat, 2014. "Are maximizers blind to the future? When today’s best does not make for a better tomorrow," Marketing Letters, Springer, vol. 25(1), pages 77-91, March.
    5. repec:cup:judgdm:v:11:y:2016:i:2:p:126-146 is not listed on IDEAS
    6. Nathan N. Cheek & Barry Schwartz, 2016. "On the meaning and measurement of maximization," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(2), pages 126-146, March.
    7. Daniel C. Brannon & Brandon W. Soltwisch, 2017. "If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products," Marketing Letters, Springer, vol. 28(4), pages 651-662, December.
    8. Misuraca, Raffaella & Fasolo, Barbara, 2018. "Maximizing versus satisficing in the digital age: disjoint scales and the case for “construct consensus”," LSE Research Online Documents on Economics 84324, London School of Economics and Political Science, LSE Library.

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