A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing
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DOI: 10.1007/s11002-009-9077-2
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- Gilles Laurent & Raphaelle Lambert-Pandraud & Eric Lapersonne, 2005. "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations," Post-Print hal-00458431, HAL.
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- K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers 2025R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2016.
- Fernández-Durán, J.J., 2016. "Defining generational cohorts for marketing in Mexico," Journal of Business Research, Elsevier, vol. 69(2), pages 435-444.
- Shin Oblander & Daniel Minh McCarthy, 2023. "Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19," Marketing Science, INFORMS, vol. 42(5), pages 839-852, September.
- Oraon Kiatkajornvirat & Professor Sun Jin (PhD), 2021. "Does generation matter? A comparison between travel behaviour and factors affecting on travel decision of generation Y and Z," International Journal of Science and Business, IJSAB International, vol. 5(7), pages 147-169.
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Keywords
Age–period–cohort decomposition; Bayesian cohort model; Constrained multiple regression model; Generational marketing; Household vehicle expenditure ratio;All these keywords.
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