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Empirical models of manufacturer-retailer interaction: A review and agenda for future research

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  • Kusum Ailawadi
  • Eric Bradlow
  • Michaela Draganska
  • Vincent Nijs
  • Robert Rooderkerk
  • K. Sudhir
  • Kenneth Wilbur
  • Jie Zhang

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  • Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang, 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Marketing Letters, Springer, vol. 21(3), pages 273-285, September.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285
    DOI: 10.1007/s11002-010-9107-0
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    References listed on IDEAS

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    1. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, vol. 29(1), pages 57-74, 01-02.
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    15. David Besanko & Jean-Pierre Dubé & Sachin Gupta, 2003. "Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data," Management Science, INFORMS, vol. 49(9), pages 1121-1138, September.
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